Digital Marketing Manager

Serge DeNimes; England; On-site; GBP 40,000 - 50,000; Full time

Job summary

A premium fashion brand based in London is seeking an experienced Digital Marketing Manager to lead their digital growth strategy. The role entails managing paid marketing campaigns and overseeing SEO and content strategies to boost e-commerce performance. The ideal candidate will have 3-5 years' experience in a similar role, be proficient in key digital platforms such as Meta Ads and Google Ads, and possess strong analytical skills to drive customer acquisition and revenue growth. This position offers autonomy and the chance to shape the brand's digital marketing function.

Benefits

20 days holiday + bank holidays

Staff discount

Qualifications

• 3-5+ years in a digital marketing or ecommerce growth role, ideally in DTC fashion, lifestyle, or beauty.
• Proven experience managing paid campaigns across multiple platforms.
• Strong understanding of ecommerce KPIs and how to impact them.

Responsibilities

• Plan and manage paid campaigns across various digital platforms.
• Manage customer retention and conversion strategies using Klaviyo.
• Track KPIs and report on digital performance weekly/monthly.

Skills

Performance Marketing

SEO & Content Strategy

Strong understanding of ecommerce KPIs

Experience with multiple digital platforms

Data-driven decision making

Tools

Meta Ads

Google Ads

Klaviyo

Shopify

Google Analytics

Job description

Job Title: Digital Marketing Manager

Location: Farringdon, London

Salary: £40,000 - 50,000 per annum - dependent on experience

Reporting to: Managing Director

About Serge DeNimes

Serge DeNimes is a premium, design‑led jewellery brand founded by Oliver Proudlock. We offer high‑quality, fashion‑forward jewellery with a focus on storytelling, creativity, and accessibility. Our collections are inspired by global culture and crafted to reflect individuality and bold expression.

We’re a fast‑growing, digitally native brand with a strong presence in the UK and a growing global reach. We are now seeking an ambitious and commercially minded Digital Marketing Manager to scale our digital channels and drive our next phase of growth.

The Role

We’re seeking a data‑driven and creative Digital Marketing Manager to lead and execute our digital growth strategy. This role will manage key marketing channels and partners with a focus on driving e‑commerce revenue and customer acquisition. You will work closely with our internal team, external agencies, and freelancers, with the potential to build out your team in time.

Key Responsibilities

• Performance Marketing: Plan and manage paid campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms.
• Email & CRM: Manage customer retention and conversion strategies using Klaviyo: plan flows, campaigns, and segmentation.
• Analytics & Reporting: Track KPIs, optimise ROAS, and report on digital performance weekly/monthly with actionable insights, utilising third‑party software such as TripleWhale and Analyzify.
• SEO & Content Strategy: Oversee SEO best practices across site content, blogs, and product pages. Creating product pages/collections relevant to new drops and collections.
• Influencer & Affiliate Marketing: Build and manage partnerships with influencers, creators, and affiliate platforms to support acquisition and brand awareness.
• Website Optimisation: Collaborate on CRO improvements across the Shopify site. Suggest optimisations to focus on website conversion.
• Agency Management: Manage external agencies and freelancers, setting clear targets, briefs, and budgets.
• Intern/Junior Support: Potential to mentor and lead junior talent as the team grows.

Ideal Candidate Profile

• Experience: 3–5+ years in a digital marketing or ecommerce growth role, ideally in DTC fashion, lifestyle, or beauty.
• Platforms: Proven experience with Meta Ads, Google Ads, Klaviyo, TikTok Ads, Shopify, and Google Analytics.
• Commercially Focused: Strong understanding of ecommerce KPIs (ROAS, CPA, LTV, conversion rate) and how to impact them.
• Creative Meets Analytical: Can blend performance data with brand storytelling and visual campaigns.
• Hands‑On Operator: You’re proactive, resourceful, and not afraid to roll up your sleeves.
• Excellent Communicator: Confident working cross‑functionally and presenting ideas backed by data.

What You’ll Get

• A pivotal role in a fast‑growing brand with ambitious digital goals.
• Autonomy to own and build the digital marketing function.
• Opportunity to shape the e‑commerce journey of a recognised UK fashion label.
• 20 days holiday + bank holidays.
• Staff discount & access to new