Digital Marketing Manager

Livescore Group Limited; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading sports digital branding firm is seeking a Digital Marketing Manager to drive market entry for a new brand. This strategic role encompasses full ownership of the digital acquisition strategy, overseeing performance marketing campaigns, and ensuring compliance with local regulations. The ideal candidate will have a proven track record in digital performance marketing, particularly in regulated markets, and will excel in data analysis and budget management. This position offers flexible working arrangements and numerous employee benefits.

Benefits

Fridays Off

Company Performance Bonus

Flexible Working Arrangements

Private Healthcare Scheme

Enhanced Family Leave

Subsidised Gym Membership

Annual Travel Card Loan

Life Assurance

Contributory Pension Plan

Virgin Family Access

Qualifications

• Proven track record in digital performance marketing, preferably in regulated markets.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Experience managing large budgets and reporting on ROI.

Responsibilities

• Develop and execute the digital marketing strategy across various channels.
• Oversee the acquisition funnel and ensure campaigns deliver strong ROI.
• Manage and forecast acquisition budgets effectively.

Skills

Digital performance marketing

Analytical mindset

Budget management

Communication skills

Stakeholder management

Tools

Google Ads

Google Analytics

Excel

Tableau

Looker

Job description

Overview

As the Digital Marketing Manager, you will spearhead our market entry into South Africa, taking full ownership of the digital acquisition strategy for our newest brand, Virgin Bet. You will develop and oversee all performance marketing campaigns, shaping our digital presence from day one to acquire our foundational player base. This is a strategic role focused on building a high-value audience and establishing Virgin Bet as a market leader.

Responsibilities

• Develop and execute the overarching digital marketing strategy across Paid Search, Paid Social, and App Marketing channels.
• Oversee the entire acquisition funnel and conversion journeys, ensuring all campaigns deliver strong ROI while maintaining strict regulatory compliance.
• Manage and forecast acquisition budgets, ensuring efficient spend allocation to maximise performance against targets.
• Monitor and analyse key performance indicators (CPA, LTV, ARPU), providing regular, insightful updates to senior management.
• Lead the planning and execution of a robust A/B testing roadmap to continuously optimise campaign performance.
• Collaborate closely with internal teams including CRM, Product, Brand, and Legal to ensure cohesive campaign delivery.
• Maintain an expert understanding of local gaming regulations and advertising standards to ensure full compliance.
• Report on performance against targets, translating complex data into clear strategic recommendations for future growth.
• Advanced proficiency with multiple performance marketing platforms (e.g., Google Ads, Meta, Apple Search) including deep knowledge of bidding and targeting strategies.
• Expertise in data analysis and reporting using tools such as Excel, Google Sheets, or BI platforms (Tableau, Looker).
• Strong knowledge of analytics and tracking tools like Google Analytics, GTM, and mobile attribution platforms.
• A proven ability to interpret complex data, identify trends, and formulate actionable acquisition strategies.
• Experience managing significant budgets, forecasting performance, and reporting on key acquisition KPIs (CPA, LTV, ROI).
• Excellent communication and stakeholder management skills, with the ability to influence senior decision-makers.
• A comprehensive understanding of advertising standards and responsible gambling requirements in regulated markets.
• Ability to thrive in a fast-paced environment, adapting strategies to live sports events and market changes.
• Experience with mobile app attribution platforms (MMPs) and pixel/tagging management is highly desirable.

Qualifications & Skills

• Proven track record in digital performance marketing, preferably within regulated markets or gaming/gambling sectors.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Experience managing large budgets and reporting on ROI and performance metrics.
• Excellent communication and cross-functional collaboration skills.

Benefits

• Fridays Off: Say goodbye to Friday meetings and enjoy a three-day weekend. This benefit is part of a 6-month trial starting 19 May 2025.
• Company Performance Bonus
• Flexible Working Arrangements where applicable
• Private Healthcare Scheme + Employee Help/Assistance
• Enhanced Family Leave (Maternity, Shared Parental & Adoption Leave): up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials