Digital Marketing Manager

Inpost; City of Westminster; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading e-commerce company in the UK is seeking a Senior Digital Marketing Manager for a fixed-term contract to drive user acquisition and growth for their app. The role focuses on leading multi-channel campaigns, optimizing app performance, and mentoring a team in a fast-paced environment. Candidates should have expertise in mobile marketing and a strong analytical background. This position offers competitive benefits and a hybrid working model.

Benefits

Enhanced Annual Leave – 26 Days Plus the option to buy additional days

Vitality Health Care

Work from Anywhere – 4 Weeks per year

Enhanced Parental Leave

Rail Loan Commute

Volunteering Days

Hybrid Working

Bring Your Dog to Work Day

Qualifications

• Significant digital marketing experience specifically in mobile app growth/user acquisition.
• Proven success in scaling app user bases in relevant industries.
• Strong analytical skills to interpret complex data.

Responsibilities

• Lead multi-channel user acquisition campaigns for the app.
• Manage digital budgets ensuring strong ROI.
• Optimize app visibility and conversion rates.

Skills

Mobile app growth expertise

Analytical skills

Leadership

Performance marketing

SEO knowledge

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Meta

AppsFlyer

GA4

Job description

Overview

We are seeking a highly driven and strategic Senior Digital Marketing Manager to lead our user acquisition and growth marketing initiatives for our mobile app and website. This is a fixed-term contract (maternity cover) role, offering the opportunity to take ownership of end-to-end digital marketing initiatives within a fast-moving environment. You will shape our digital presence, drive app downloads, increase the active user base, and optimise engagement across customer touchpoints. The ideal candidate is analytical and creative, with a proven track record in scaling digital products through data-driven growth strategies. This role will also provide oversight of website strategy and SEO to ensure alignment with overall growth objectives.

What you'll be doing

• Lead App User Acquisition: Develop and execute multi-channel acquisition campaigns (paid search, social, programmatic, influencer, partnerships, app stores, etc.) to drive high-quality installs and conversions.
• Growth Marketing Strategy: Build and manage full-funnel growth strategies including onboarding optimization, referral programs, acquisition and retention campaigns, and working with the lifecycle marketing team.
• Performance Marketing: Manage digital budgets across platforms (Google Ads, Meta, TikTok, Apple Search Ads, etc.), ensuring strong ROI and cost efficiency (CPI, CPA, LTV metrics).
• App Store Optimization (ASO): Improve app visibility and conversion rates in app stores through keyword optimization, creative testing, and ratings/reviews management.
• Website & SEO Oversight: Oversee website strategy, performance, and user experience in collaboration with the dedicated team member. Guide SEO initiatives to drive organic traffic, improve rankings, and support acquisition goals.
• Data-Driven Decision Making: Partner with product, analytics, and data teams to analyse user behaviour, track KPIs, and continuously optimize campaigns.
• Retention & Engagement: Drive CRM initiatives (push, in-app messaging, email, SMS) to improve customer lifetime value, reduce churn, and maximise repeat usage.
• Team Leadership: Mentor and manage a digital marketing team, fostering a culture of experimentation, innovation, and continuous learning.
• Cross-functional Collaboration: Work with Product, Tech, Business, Operations, Data and Customer Experience teams to align marketing efforts with business goals.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Significant digital marketing experience specifically in mobile app growth/user acquisition.
• Proven success in scaling app user bases, ideally within e-commerce, logistics, mobility, or tech-driven industries.
• Strong grasp of growth marketing frameworks (AARRR: Acquisition, Activation, Retention, Referral, Revenue).
• Hands-on experience with mobile measurement partners (AppsFlyer, Adjust, Branch, Singular) and analytics tools (GA4, Mixpanel, Firebase).
• Solid understanding of SEO and website performance best practices, with experience collaborating on site optimization to support growth.
• Expertise in managing budgets and optimizing performance marketing campaigns across multiple channels.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Excellent leadership, communication, and stakeholder management skills.

About InPost UK

At InPost we hire awesome people who aren't afraid to bring ideas to the table, to make mistakes, and challenge the norm. We are a UK hub within a global business that is scaling rapidly and evolving fast. We aim to switch up the status quo and become the UK's leading out-of-home business with a fast-growing network of smart lockers, leading retail partners, and the launch of our Send service.

Benefits

• Enhanced Annual Leave – 26 Days Plus the option to buy additional days per year
• Vitality Health Care
• Work from Anywhere – 4 Weeks per year
• Enhanced Parental Leave
• Rail Loan Commute – annual season ticket with interest-free repayment
• Volunteering Days
• Hybrid Working (role-suitability dependent)
• Bring Your Dog to Work Day (Every Friday)

Hiring Process

We pride ourselves on our candidate experience. We aim to respond within a few days. The process typically includes an initial 20-minute chat with our Talent Team, followed by one or two additional stages depending on the role level.