Digital Marketing Manager

Harbour Hotels Group; Christchurch; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic hospitality brand in the UK is recruiting a Digital Marketing Manager to lead their marketing team. You will develop and execute a comprehensive digital marketing strategy to enhance direct bookings and brand visibility. The ideal candidate has over 5 years of experience in digital marketing for B2C brands, strong analytical skills, and the ability to manage campaigns across various digital channels. This full-time position is office-based in Christchurch, Dorset.

Qualifications

• 5+ years of experience working on digital marketing campaigns for a B2C brand.
• Expertise in digital marketing platforms like Google Ads and GA4.
• Leadership experience or aspirations to develop a career in this area.

Responsibilities

• Develop and execute a digital marketing strategy to drive direct bookings.
• Lead the digital marketing team through campaigns and day-to-day activities.
• Manage Paid Media campaigns to maximize ROAS.
• Oversee SEO strategy to improve website visibility.
• Create engaging digital content with the creative team.

Skills

Experience in digital marketing campaigns

Strong analytical skills

Project management abilities

Communication skills

Creative approach to consumer engagement

Tools

Google Ads

Meta Ads Manager

Google Analytics (GA4)

Salesforce Marketing Cloud

Umbraco

Job description

Harbour Hotels is recruiting a Digital Marketing Manager to be part of our dynamic head office marketing team. We are offering a full‑time position, based in our bright, open‑plan office in Christchurch, Dorset.

We are looking for someone with experience leading a multi‑disciplined team and good knowledge and experience of performance marketing, ideally for a B2C brand.

Responsibilities

• Working with the Head of Marketing to develop and execute a comprehensive digital marketing strategy to drive direct bookings, revenue, and brand awareness across all digital channels.
• Leading the digital marketing team through campaigns and day‑to‑day marketing activities, including
  • Website content management
  • Paid social advertising
  • Paid search
  • Email marketing and CRM
  • Organic social media
• Managing Paid Media campaigns (PPC / SEM – Google Ads, Paid Social) to maximise ROAS and drive qualified traffic.
• Overseeing SEO strategy to improve organic search rankings, website traffic, and visibility for key search terms.
• Working with top photographers, videographers and a design team to create visually exciting digital content.
• Managing the brand's presence, content, and engagement strategy across key social media platforms (Instagram, Facebook, TikTok).
• Planning and supporting the senior digital marketing executive in executing email marketing and CRM strategies for guest acquisition, pre‑stay communication and post‑stay loyalty.
• Using tools such as Google Analytics (GA4) to track, analyse, and report on key performance indicators (KPIs) such as website traffic, conversion rates and overall campaign ROAS.
• Staying up‑to‑date with emerging digital tools, platforms, trends, new technologies and sharing insights with the rest of the team.

Qualifications

• 5+ years’ experience working on digital marketing campaigns for a B2C brand (a background in hospitality or travel and tourism marketing is a plus).
• Expertise in core digital marketing platforms: Google Ads, Meta Ads Manager, GA4, Email / CRM platforms such as Salesforce Marketing Cloud/Data Cloud, and CMS platforms such as Umbraco.
• Strong analytical skills, commercial acumen, and a creative approach to consumer engagement.
• Excellent project management, communication, and stakeholder management abilities.
• May have already gained experience leading a small team and are looking to develop your career.

About Harbour Hotels

Harbour Hotels is a growing, award‑winning lifestyle hospitality brand in the south of England. We’re bold, youthful and exuberant and we’re not afraid to try new things and swim against the tide – and our marketing campaigns reflect this. Our portfolio spans sensational coastal, country and city locations with a variety of exciting restaurant concepts and our HarSPA brand.