Digital Marketing Manager

Blair West Limited; Bishop Auckland; On-site; GBP 40,000 - 60,000; Full time

Job summary

A marketing consulting firm is seeking a Digital Marketing Manager to lead performance marketing efforts across various channels. This pivotal role involves campaign management, data analysis, and collaboration with teams to drive business growth. The ideal candidate will have extensive experience in digital marketing, strong analytical abilities, and a proactive approach. A competitive salary and collaborative work environment are offered.

Benefits

Competitive salary and package

Central role in business growth

Collaborative working environment

Qualifications

• Experience in PPC, SEO, Paid Social, Display, and Affiliates marketing.
• Strong analytical skills with campaign data interpretation capabilities.
• Proven track record of achieving growth in customer acquisition and retention.

Responsibilities

• Manage performance marketing campaigns across various channels.
• Develop and execute campaigns to convert and retain customers.
• Monitor and optimise ROI to maximise efficiency and effectiveness.

Skills

Managing end-to-end digital marketing campaigns

Analytical skills

Achieving measurable growth

Managing marketing budgets

Familiarity with analytics tools

Collaboration across functions

Knowledge of digital marketing trends

Organised and proactive approach

Job description

Overview

Blair West are supporting Flooring Superstore to find a Digital Marketing Manager. This role has been created to drive performance marketing activity across multiple digital channels, with responsibility for delivering measurable growth through data-led campaigns.

Reporting directly to the Head of Marketing, this is a key appointment within the marketing function.

Responsibilities

• Manage performance marketing campaigns across PPC, Paid Social, Display, Affiliates, SEO, and other channels.
• Develop and execute campaigns to acquire, convert, and retain customers while meeting defined KPIs.
• Monitor and optimise ROI across key digital channels to maximise efficiency and effectiveness.
• Analyse channel performance and report on campaign results, providing recommendations for improvement.
• Collaborate with content, creative, and commercial teams to align messaging and campaigns.
• Oversee agency relationships to ensure delivery of performance targets.
• Manage digital marketing budgets, ensuring spend is allocated effectively and results are achieved.
• Stay up to date with industry trends and emerging digital marketing opportunities.

Qualifications

• Experience managing end-to-end digital marketing campaigns across PPC, SEO, Paid Social, Display, and Affiliates.
• Strong analytical skills with experience interpreting campaign data and optimising performance.
• Track record of achieving measurable growth across acquisition and retention.
• Experience managing marketing budgets and reporting on ROI.
• Familiarity with performance marketing platforms, analytics tools, and attribution models.
• Ability to collaborate across functions and influence stakeholders.
• Knowledge of digital marketing trends and best practices.
• Organised, proactive, and commercially focused approach to work.

Benefits

• Opportunity to lead performance marketing activity across a wide variety of digital channels.
• A central role in driving business growth and commercial performance.
• Direct reporting line to the Head of Marketing, with influence at a strategic level.
• Collaborative working environment with exposure to cross-functional projects.
• Competitive salary and package.

Our commitment

Blair West is an equal-opportunity employer. We embrace diversity and inclusion at every stage of the recruitment process. We are committed to fairness, equality, and ongoing diversity training for our team to give our candidates and clients a feeling of belonging during their experience with us. Please speak to their consultant if you require reasonable adjustments at any stage during their experience with us