Digital Marketing Insights Analyst – Mobile Apps

Blue Pelican; Greater London; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading digital marketing agency is seeking a Digital Marketing Insights Analyst to drive mobile growth through data-driven insights. This role involves analyzing mobile campaign performance, building dashboards, and translating insights into actionable marketing strategies. The ideal candidate has experience with high-volume digital campaigns and is proficient in SQL and data visualization tools like Tableau and Power BI. This position offers a hybrid working model and opportunities for professional growth.

Benefits

Competitive salary

10% bonus

Benefits package

Qualifications

• Commercial experience in a data-driven marketing environment.
• Experience with high-volume digital marketing campaigns.
• Strong understanding of mobile and in-app marketing metrics.

Responsibilities

• Analyze mobile and in-app campaign performance across multiple territories.
• Build and maintain dashboards for senior stakeholders.
• Provide practical recommendations to marketing teams.

Skills

SQL

Data analysis

Mobile marketing

Data visualization tools

Tools

Tableau

Power BI

Google Data Studio

Google Analytics

Adobe Analytics

Job description

Digital Marketing Insights Analyst – Mobile Apps
Location: Hybrid | 3 days in Central London office
Salary: £45,000 to £50,000 + 10% bonus & benefits

Some roles are about reporting what happened. This one is about shaping what happens next.

An ambitious, digitally mature business is looking for a Digital Marketing Insights Analyst to sit at the centre of its mobile growth strategy. The organisation operates at scale, across multiple international markets, with high-volume customer journeys and a serious appetite for data‑led decision making.

You’ll join a specialist marketing analytics function, working closely with senior marketing and mobile leaders. The brief is simple on paper: turn complex in‑app and mobile marketing data into insight that genuinely moves performance. In practice, it’s more interesting than that.

This is a role for someone who enjoys zooming out as much as drilling down. Someone who can spot patterns others miss, ask better questions of the data, and then explain the answers in a way that actually changes behaviour.

What the role really looks like

You’ll analyse mobile and in‑app campaign performance across multiple territories, identifying trends, inefficiencies and growth opportunities. A big part of your time will be spent building and maintaining dashboards senior stakeholders will use, not just admire. SQL will be second nature, and visualisation tools (Tableau, Power BI or Google Data Studio, for example) will be how you tell the story.

You’ll work across acquisition and retention funnels, using data from MMPs, analytics platforms and internal databases to understand customer journeys end to end. Budgeting, forecasting, attribution, optimisation – it’s all in scope, and you’ll have the space to influence how it’s done, not just deliver to a fixed template.

You’ll also act as a trusted partner to marketing teams across different regions, translating insight into practical recommendations and helping others become more data‑confident along the way.

Who this tends to suit

You’ll likely have a few years’ experience under your belt in a data‑driven marketing environment, either agency‑side or in‑house, working with high‑volume digital campaigns. Mobile and in‑app marketing is where you’re strongest, though you probably have a good grasp of the wider performance mix too.

You’re comfortable handling large, messy datasets and turning them into something coherent. You understand attribution, lifetime value, acquisition and retention metrics, and you’re not fazed by senior stakeholders asking “so what?” or “and what do you recommend?” at the end of a presentation.

You don’t need to be overly polished, but you do need to be clear. This is a business where data has a voice, and you’ll be one of the people giving it.

Why people stay

The organisation invests heavily in its analytics capability and gives its teams room to evolve how things are done. There’s international exposure, genuine ownership, and the chance to work on complex, interesting problems at scale. Hybrid working is well established, benefits are competitive, and progression is realistic rather than theoretical.

If you’re looking for a mobile analytics role where your work feeds directly into strategy, not just slides, this is worth a closer look.

Experience Requirements

• Have commercial experience within a data‑driven marketing environment, working with high‑volume digital campaigns and feel most at home analysing mobile/in‑app data and campaigns
• Good knowledge of tools like Appsflyer, Branch, Adjust, CleverTap, Firebase as well as Google Analytics or Adobe Analytics
• Confident with SQL for data manipulation and analysis purposes
• Good knowledge of a data visualisation tool such as Tableau, Power BI or Google Data Studio
• Strong understanding of marketing analysis and reporting principles for digital marketing channels and metrics – e.g. acquisition, retention and lifetime value metrics
• Good understanding of multi‑channel digital attribution models

Want to Apply? Here’s how:

Applicants must have the right to live and work in the UK.

You can share your Linked‑in profile or email me a CV – it doesn’t have to be up‑to‑date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican
01892 507122