Digital Marketing Executive

ZPos; Swindon; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading eCommerce service provider in Swindon is seeking a Digital Marketing Executive to create impactful email and SMS campaigns to boost clients' online orders. The ideal candidate should have 2-3 years of marketing experience, strong analytical skills, and familiarity with email platforms like Mailchimp. Responsibilities include designing campaigns, tracking performance, and advising clients on strategy. This role offers competitive salary, flexible working conditions, and growth opportunities within a supportive team.

Benefits

31 paid holiday days

Birthday day off

Health cash plan

Employee discounts

Free soft drinks and fruits

Paid volunteering days

Qualifications

• 2-3 years of hands-on marketing experience, ideally in an agency.
• Proven experience with email platforms such as Mailchimp.
• Solid understanding of HTML for email design.

Responsibilities

• Plan, design, and send high-impact email and SMS campaigns.
• Use data insights to improve campaign engagement.
• Track campaign performance and report on key metrics.

Skills

Email marketing

SMS marketing

HTML for email design

Creativity

Analytical skills

Attention to detail

Tools

Mailchimp

Canva

Adobe

Google Analytics

Job description

About ZPos

ZPos is a leading provider of eCommerce websites, EPoS systems, marketing, software, telecoms and financial services. We help restaurants and takeaways succeed online with everything they need to grow and thrive. This is your opportunity to join a collaborative, forward-thinking business where innovation is celebrated, continuous learning is encouraged, and there are real opportunities for professional development and career progression.

About The Role

We’re looking for a commercially minded and creative Digital Marketing Executive to help our clients generate more online orders through strategic, data-driven and visually engaging email and SMS campaigns. As an email & SMS marketing specialist, you’ll plan and deliver regular marketing campaigns for restaurants, takeaways and other businesses across the UK, using industry insight, creativity and business acumen to drive measurable growth. This is a fast‑paced, hands‑on role for someone who understands how to turn marketing activity into real results. You’ll have the opportunity to work with hundreds of client brands, creating eye‑catching campaigns that not only look great but deliver strong performance. If you have proven experience in email design and SMS marketing and enjoy seeing your campaigns directly impact business performance, we’d love to hear from you.

Key Responsibilities

• Plan, design, build and send high‑impact email and SMS campaigns across multiple client accounts.
• Use testing and data insights to improve campaign engagement and conversion.
• Create and adapt email templates.
• Track campaign performance and report on key metrics such as revenue and ROI.
• Advise clients on campaign strategy and identify opportunities to increase their online orders.
• Work with internal teams to ensure campaigns align with brand objectives.
• Maintain client databases, ensuring GDPR compliance and data accuracy.
• Support the development of seasonal campaign calendars and marketing schedules.
• Stay up to date with hospitality, digital and marketing trends.
• Contribute to ZPos’ own marketing activity when required.

What We’re Looking For

• At least 2‑3 years of hands‑on marketing experience, ideally within an agency or multi‑brand environment.
• Proven experience with email platforms such as Mailchimp.
• Solid understanding of HTML for email design.
• Design skills using tools such as Canva, Adobe or similar.
• Comfortable analysing campaign data and using insights to make strategic improvements.
• Creative mindset with strong attention to detail (design, grammar and written communication).
• Commercially minded, with a clear focus on outcomes and business results.
• Organised, adaptable and confident managing multiple client projects.
• Proactive and motivated, with a desire to learn and develop new skills.

Desirable Skills

• Knowledge of SMS platforms.
• Experience with Matomo/Google Analytics for UTM tracking.
• Understanding of customer lifecycle and retention marketing.
• Experience working with hospitality or eCommerce brands.
• Awareness of SEO, GDPR and content copyright considerations.

What We Offer (inc. Benefits)

• Competitive salary based on experience with opportunity for growth.
• 31 paid holiday days (includes Bank Holidays).
• Birthday day off.
• Health cash plan.
• Employee benefits platform (including Cyclescheme and shopping discounts).
• Staff discounts at our other brands (including a coffee shop).
• Free soft drinks, coffee, tea, and fruit.
• Free on‑site parking.
• State of the art offices.
• Paid volunteering days.
• Birthday gift allowance.
• Company events.
• Company pension.