Digital Marketing Executive

McCarthy Stone; Poole; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A premier retirement living provider is seeking a Digital Marketing Executive to enhance online engagement and lead generation. The role requires proven experience in digital marketing within the property sector, with strong skills in SEO and web performance analysis. This position offers a competitive salary of £35-40k and involves working 2-3 days a week in the Poole HQ, supporting flexibility with a hybrid work model. Join a forward-thinking marketing team committed to delivering impactful campaigns that resonate with audiences.

Benefits

Competitive salary

Company Pension Scheme

Life Assurance

Professional subscriptions paid for

24 days holiday plus bank holidays

Hybrid working

Two fully paid volunteering days

Remote GP access

Employee Assistance Programme

Colleague benefits booklet

Qualifications

• Proven experience in digital marketing within the property sector.
• Minimum of 2 years' experience managing large-scale websites.
• Hands-on expertise leading campaign content rollout across multiple platforms.

Responsibilities

• Drive visibility, engagement, and lead generation across digital channels.
• Translate creative ideas into compelling content for marketing campaigns.
• Manage multiple priorities in a fast-paced environment.

Skills

SEO fundamentals

Web performance analysis tools

Digital content management

Data interpretation

Microsoft Excel

Collaboration in cross-functional teams

Problem-solving

Tools

Sitecore

Google Analytics 4

Sitemorse

Hotjar

SEMrush

Job description

Job Title: Digital Marketing Executive (Remote)

Location: Remote (Open to qualified candidates located in the US, UK, Canada, Australia, New Zealand, Ireland)

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Are you a digitally savvy marketing professional with a passion for property? We are seeking a Digital Marketing Executive with proven experience in the housebuilding or property sector to help drive visibility, engagement, and lead generation across our digital channels. This is an exciting opportunity to join McCarthy Stone's forward‑thinking marketing team, where you will play a pivotal part in shaping the online presence of one of the UK's leading retirement living providers.

As a confident self‑starter, you will bring proven experience in digital marketing within the housebuilding, real‑estate, or property sector, alongside hands‑on expertise in SEO, CMS platforms (ideally Sitecore), and web performance analysis tools such as Google Analytics 4, Sitemorse, Hotjar, and SEMrush. You will demonstrate a strong understanding of SEO fundamentals and best practices, with a proven track record of managing and enhancing large‑scale websites to drive engagement, performance, and measurable results. You will work closely with the Brand team to translate creative ideas into compelling content that supports quarterly marketing campaigns. You will have hands‑on experience leading the rollout of campaign content across the website, ensuring that all pages, promotions, and messaging are accurate, timely, and impactful. In addition, you will support integrated campaign activity by preparing aligned, high‑quality content for email, maintaining a consistent and cohesive experience across every digital touchpoint. Your expertise in digital content management, combined with an analytical mindset and attention to detail, will be key to delivering campaigns that perform and resonate with our audiences.

• Strong ability to interpret data and translate insights into actionable improvements, enhancing user journeys and overall content effectiveness.
• Highly analytical and solutions‑oriented, with excellent problem‑solving skills and meticulous attention to detail.
• Proven ability to manage multiple priorities in a fast‑paced environment.
• Minimum of 2 years' experience managing large‑scale websites or intranets.
• Proficiency in CMS platforms (preferably Sitecore) and responsive platform technology.
• Proficiency in Microsoft Office, particularly Excel for data analysis and reporting.
• Meticulous attention to detail and the ability to meet tight deadlines.
• Collaborative mindset with a proven ability to work effectively in cross‑functional teams.
• Ability to multitask and manage competing priorities efficiently.

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We believe in championing the role, wellbeing, and happiness of older people in society. We help our customers have a better later life so that they feel more connected, recognised, and valued than ever. In late 2020 we launched the McCarthy Stone Charitable Foundation to support local causes that help older people in need across Britain. We are proud to have been certified as a Great Place to Work 2025 as well as making the Great Place to Work Wellbeing list!

• Competitive salary plus discretionary annual bonus
• Company Pension Scheme
• Life Assurance
• Professional subscriptions paid for
• 24 days holiday (rising to 28) plus bank holidays
• Hybrid working to support flexibility, 2‑3 days based in our Bournemouth Head Office
• 37‑hour working week, Monday to Friday
• Two fully paid volunteering days annually, supported by the McCarthy Stone Foundation
• Remote GP access, 24/7 Employee Assistance Programme (including counselling and legal advice), and eyecare vouchers
• Colleague benefits booklet offering discounts and promotions
• Family‑friendly policies

Your Impact: Your work will directly shape how customers discover, explore, and engage with McCarthy Stone developments online. By combining technical skill with creative insight, you will help optimise digital touchpoints and ensure our platforms perform at their best – delivering clear, measurable impact on marketing effectiveness and commercial success.

Position: AI‑First Digital Marketing Manager – Compensation: USD $130,000 per annum plus up to 25% performance bonus (Total Annual Package: up to USD $167,300). Required Experience: D2C/E‑commerce background essential (US or North American market). Location: Remote.

Digital Marketing Executive – Poole HQ | £35‑40 k DOE | Full‑time | Permanent, Monday to Friday, 8.30 am – 5.30 pm.