Digital Marketing Executive

Travel Trade Recruitment Limited; City Of London; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading travel marketing firm is looking for a Digital Marketing Executive in London to manage PPC campaigns, website SEO, social media, and analytics reporting. The ideal candidate should have a minimum of 2 years of digital marketing experience and be comfortable using GA4. This impactful role offers a salary of £25,000 - £35,000, 20 days of holiday plus bank holidays, and opportunities for travel. Join a supportive team where your ideas will be valued and appreciated.

Benefits

20 days' holiday + bank holidays

Opportunities to travel to incredible destinations

Access to trade rates for personal adventures

Supportive team environment

Scope for learning and growth

Qualifications

• Minimum 2 years' digital marketing experience.
• Hands-on experience managing PPC campaigns and writing ad copy.
• Strong organisational skills and attention to detail.

Responsibilities

• Manage and optimise Google Ads including PPC campaigns.
• Update and maintain the website, focusing on SEO and new content.
• Run social media campaigns across various platforms.
• Use GA4 to analyze data and report performance.
• Support CRM integrations for lead management.
• Collaborate with the marketing team on new campaigns.

Skills

Digital marketing experience

PPC campaign management

Website CMS platforms

GA4 usage

Organisational skills

Written and verbal communication in English

Interest in travel and responsible tourism

Tools

Pipedrive

Zapier

Mailchimp

Job description

Are you digitally savvy Digital Marketing Executive with 1-3 years’ experience? This is a hands-on role spanning PPC campaigns, website management, SEO, CRM integrations, and analytics. It's a great opportunity for someone who's organised, detail-oriented, and ready to develop their skills in a dynamic travel business.

The Job:

• PPC Campaigns: Manage and optimise Google Ads including Adwords and Performance Max campaigns. Create ad copy, implement bid strategies, add negative keywords, and run retargeting campaigns. Monitor and report on performance to drive conversions.
• Website Management & SEO: Update and maintain the website including adding new trips and hotels, working with our development agency on new features and CRO improvements. Implement SEO best practice (meta titles, headings, keyword usage, and technical updates).
• Social Media: Run social media (earned and paid) across TikTok, Instagram, Facebook, and LinkedIn, tailoring content for different audiences and reporting on performance.
• Analytics & Reporting: Use GA4 and other tools to analyse website and campaign data, track leads, and produce regular performance report
• CRM & Integrations: Support data flow and integrations between platforms (e.g. Pipedrive, Zapier, Mailchimp), ensuring smooth automation of leads, emails, and reporting.
• Expanding Destinations: Work with the wider marketing team to launch new destinations, including creating website copy, social media content, and PPC campaigns.
• Competitor & Market Insights: Monitor competitor activity and digital trends to inform improvements and opportunities.

Skills Required:

• Minimum 2 years’ digital marketing experience.
• Hands‑on experience managing PPC campaigns and writing ad copy.
• Experience with website CMS platforms and CRMs (Craft/Pipedrive/Zapier a plus but not essential).
• Comfortable using GA4.
• Strong organisational skills and attention to detail.
• Excellent written and verbal communication in English.
• Interest in travel and responsible tourism.

The Package:

• Salary: 25,000 - 35,000
• 20 days’ holiday + bank holidays.
• Real ownership from day one - your work will have a direct impact.
• Opportunities to travel to some of our incredible destinations.
• Access to trade rates for your own adventures.
• A supportive, close‑knit team where your ideas are valued.
• Plenty of scope to learn, grow, and develop your role as we expand

Interested:

• If you would like to apply for the above vacancy, please click 'APPLY' or email your cv to (url removed)