Digital Marketing Executive

Sitka Recruitment Ltd; Cardiff; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading creative business in Cardiff seeks a talented digital marketer to manage and optimise paid campaigns. You will be responsible for planning, delivering, and analysing campaigns across various platforms using both creative and analytical skills. The position offers competitive salary, flexible working options, and numerous benefits including generous leave and training opportunities.

Benefits

8% pension contribution

Gorgeous working environment

25 days annual leave + your birthday and bank holidays off

Wellbeing days

Support with CPD

Leadership training

Loyalty bonus

Discount cards

Qualifications

• Experience managing paid media campaigns on multiple platforms.
• Ability to analyse campaign data and identify growth opportunities.
• Strong creative and analytical skills for ad copy writing.

Responsibilities

• Plan, build, and optimise paid media campaigns.
• Conduct keyword research and set up tracking and reporting.
• Write and test engaging ad copy for performance improvement.
• Manage budgets and bids to maximise ROI.
• Collaborate with teams for seamless campaign delivery.

Skills

Practical working knowledge of paid media

Google analytics experience

Keen eye for detail

Exceptional attention to detail

Confident communicator

Job description

We are delighted to be working in partnership with this progressive, award‑winning, people‑orientated creative business in helping them find a talented digital marketer. As a modern, innovative business they thrive to be the best in their industry, working with clients who are value led and whose causes they believe in.

This is an exciting opportunity to play a central role in planning, delivering, and optimising paid campaigns across a range of digital platforms.

In this role, you’ll manage campaigns from start to finish including keyword research, building out activity, setting up tracking, and evaluating performance. You’ll use both your creative and analytical skills to write convincing ad copy, refine audience targeting, and optimise landing pages to drive strong results. You’ll work across search, display and video formats, using data insights to guide decision‑making and continually improve ROI.

The job

• Plan, build, and optimise paid media campaigns across multiple platforms
• Conduct keyword research and set up accurate tracking and reporting
• Write engaging and effective ad copy, testing variations to improve performance
• Analyse campaign data to spot trends, insights, and growth opportunities
• Manage budgets and adjust bids to maximise ROI
• Collaborate with creative, planning, and campaign teams to ensure joined‑up delivery

The person specification

• Demonstrate practical working knowledge of paid media
• Google analytics experience
• Have a keen eye for detail
• Exceptional attention to detail
• Confident communicator

Salary & benefits

• Salary is competitive depending on experience
• 8% pension contribution
• Agile/hybrid working
• Gorgeous working environment
• 25 days annual leave + your birthday and bank holidays off
• Wellbeing days
• Support with CPD
• Leadership training
• Industry membership
• Loyalty bonus
• Discount cards
• And lots more!

The next step

If this opportunity is of interest, we would be delighted to hear from you. Please apply with your CV to Ita McNeil‑Jones at [e-mail] to arrange a conversation.