Digital Marketing Communications Executive

ADEY Limited; Caerphilly; On-site; GBP 30,000 - 40,000; Full time

Job summary

A UK-based ventilation solutions provider is seeking an experienced Digital Marketing Executive to drive online presence and optimize marketing strategies. This role involves managing content for websites and social media, analyzing campaign performance with analytics tools, and implementing SEO best practices. The ideal candidate will have a proven track record in digital marketing, strong analytical skills, and a willingness to adapt strategies based on data insights. The position offers opportunities for growth within a company committed to sustainability.

Qualifications

• Proven track record in developing strategy for digital marketing.
• Experience with keyword research and content optimization.
• Strong understanding of digital marketing tools and practices.

Responsibilities

• Manage and update company websites and SEO best practices.
• Monitor digital environment and optimize conversion rates.
• Prepare reports on campaign performance using analytics tools.

Skills

Strong analytical skills

Advanced knowledge of Google analytics

Understanding of SEO best practices

Email marketing experience

Ability to manage multiple projects

Collaboration skills

Tools

Google Ads

Mailchimp

Google keyword search

Job description

We are looking for an experienced Digital Marketing Executive to develop, implement and identify opportunities to effectively grow our digital presence. The Marketing Executive will drive traffic to our website and social media pages, staying ahead of digital developments and identifying opportunities to support the business plan. Having a real-time finger on the pulse of Nuaire's digital performance data, adapting activities to deliver best value. Working closely with the marketing team to ensure all marketing opportunities are maximised right across the mix both online and offline.

Responsibilities

• Manage and update the company websites using CMS platforms ensuring website content is efficient, accurate, up to date and aligned with SEO best practices including customer product online databases (Distribution)
• Real time monitoring of the digital environment, adapting activities to deliver best value and optimise conversion rates and plan and implement CRO (Conversion ate Optimisation) strategies to improve lead generation and on-page performance
• Improve website structure, loading speed and overall user experience (UX) and advise on what KPIs should be measured to maximize sustainable growth and conduct keyword research, manage content optimisation and track search rankings
• Analyse performance and market intelligence and provide reporting as per the needs of the business, prepare monthly reports on campaign performance and insights, continue to and conduct performance analysis using tools like Google analytics and social media insights
• Work closely with the Brand Sector Manager to adopt tone of voice and messaging and optimise campaigns to improve performance, reach and repot on ROI
• Social media & engagement (Instagram, YouTube, Twitter, LinkedIn, Vimeo, Facebook) including pay per click advertising and paid media, online media opportunities (Mobile, social, blogs, forums, advertising), plan executive digital email marketing campaigns and manage the contact database and assist with lead generation activities including bespoke distribution online advertising
• Competent in image sourcing and formatting to ensure correct web design
• Follow brand sector manager findings and insights into correct web images whilst also translating campaigns into web pages
• Take ownership of URL, web headings and link names following brand sector manager data/information
• Support marketing team with Internal Communications/events

Qualifications

• Previous experience in digital marketing management in a broad scope role
• Proven track record in developing strategy for digital marketing
• Strong analytical skills, ability to interpret data to improve and drive business performance
• Advanced knowledge of Google analytics, using segments, custom reports
• Up to date knowledge of most effective digital marketing tools and practices
• Proven track record of using great customer and brand insight to drive online content ideas
• Understanding of best practice search engine optimisation (SEO), UX
• Experience with email marketing campaigns
• Strong understanding of SEO, Google Ads, Facebook Ads, and email marketing
• Experience with tools like Google analytics, Google keyword search, Mailchimp
• Strong analytical and reporting skills
• Ability to manage multiple projects and meet deadlines
• Confident
• Being able to draw conclusion and recommendations based on research
• Positively challenging
• Good collaboration skills
• Willing to travel
• Willingness to take ownership

Established in 1966, Nuaire is a UK based ventilation solutions provider designing and manufacturing products for the domestic, commercial, and industrial construction sectors. Our state-of-the-art facilities in Caerphilly operate with minimal impact on the environment, driven by ambitious targets to drive forward green manufacturing practices.

Our exceptional teams apply their first-class technical, customer service and manufacturing expertise to understand our customers' needs and solve today's ventilation challenges. Our loyal and highly skilled workforce are key to our success in delivering clean air, everywhere. Now part of the Genuit Groups' Climate Management Solutions (CMS) business unit, Nuaire has ambitious growth plans.

Here at the Genuit Group we recognise and develop the contribution our people make to the Group's success and are committed to attracting talent from the widest pool. We have a role to play in making the built environment more sustainable, building a low carbon business ourselves as well as delivering sustainable solutions at scale.