Digital Marketing Assistant

Fuller, Smith & Turner; Greater London; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

A distinguished pub and hotel group in Greater London is seeking a Digital Marketing Assistant to enhance CRM and social media efforts. In this role, you will lead CRM campaigns, oversee organic social content, and deliver integrated digital strategies. Ideal candidates will have experience with campaign management, strong analytical skills, and familiarity with hospitality. Join a forward-thinking team focused on connecting with millions of guests in an innovative environment.

Qualifications

• Demonstrable experience managing CRM campaigns and/or brand social media accounts.
• Familiarity with A/B testing, campaign optimisation, and reporting.
• Experience briefing and producing creative assets for digital campaigns.

Responsibilities

• Lead end-to-end CRM campaigns including planning, testing, and reporting.
• Oversee organic social content ensuring brand consistency.
• Deliver integrated digital campaigns across multiple channels.

Skills

CRM campaign management

Social media management

A/B testing

Strong Excel skills

Hospitality experience

Tools

Acteol

Atreemo

Job description

Digital Marketing Assistant (CRM & Social Media)

Fuller’s are creators of unique premium pub and hotel experiences. Our pubs pride themselves on our outstanding cask conditioned ales, delicious food, great wines and exemplary service. We are acutely aware of the role that traditional pubs play in British culture and their local communities, and work hard to ensure our pubs provide great surroundings and food and drink for all who walk through our doors.

Fuller’s is family and a place where everyone belongs.

Responsibilities Include

CRM & Email Marketing

Lead end-to-end CRM campaigns including planning, testing, and reporting.

Optimise customer journeys and automation to boost engagement and loyalty.

Manage CRM platforms (Acteol/Atreemo) and deliver performance insights.

Social Media

Oversee organic social content across Fuller’s and sub-brands, ensuring brand consistency.

Create and manage content calendars, aligning with broader marketing goals.

Support and train local teams to improve social media quality and engagement.

Campaign & Collaboration

Deliver integrated digital campaigns across CRM, social, paid media, and web.

Partner with Operations and pub teams to activate central strategies locally.

Monitor trends and competitor activity to bring fresh ideas to the team.

The Ideal Applicant Will Have

• Demonstrable experience managing CRM campaigns and/or brand social media accounts.
• Familiarity with A/B testing, campaign optimisation, and reporting.
• Experience briefing and producing creative assets for digital campaigns.
• Strong Excel/analytics skills.
• Hospitality or retail experience.

This is a chance to shape how Fuller’s connects with millions of guests every year. You’ll join a forward-thinking digital marketing team with a test-and-learn culture, access to cutting-edge tools, and the opportunity to grow your career in a supportive environment.

Want to know more? Please get in touch.