Digital Marketing Apprentice

Vital Energi; Lower Darwen; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading energy solutions company is seeking a creative Digital Marketing Apprentice to support brand growth. This is a fantastic opportunity to develop skills and contribute to engaging content creation. Responsibilities include planning marketing activities, creating multi-channel campaigns, and analyzing campaign effectiveness. Ideal candidates will have GCSEs in Maths and English, a strong creative flair, and an initiative to learn. This position offers a competitive wage above the national apprenticeship rate, with additional training provided.

Benefits

Competitive wage above the national apprenticeship wage

Training course: Multi-channel Marketer (Level 3)

Regular working hours: Monday to Friday, 8:00 am to 5:00 pm

Qualifications

• GCSE in Maths, English (grade 4 or equivalent or above).
• Further relevant qualifications or industry experience are a plus.
• Basic IT skills to assist in various tasks.

Responsibilities

• Develop briefs and measure delivery in line with specifications.
• Plan and coordinate marketing activities to acquire and retain customer segments.
• Create engaging content across various formats for campaigns.
• Use software to gather audience insight and evaluation.
• Write persuasive copy aligned with brand guidelines.
• Build multi-channel campaigns across various platforms.
• Proofread marketing copy for accuracy and branding.
• Use design software to create marketing assets.
• Research and procure marketing goods and services.
• Ensure coordination and compliance of digital assets.
• Manage website content including text, images, and videos.
• Create spreadsheets for project and budget management.
• Use technology to support stakeholder communications and project management.
• Monitor campaigns to meet budget requirements.
• Review campaigns for effectiveness and optimize results.
• Analyze customer or campaign data using data analysis tools.

Skills

Creativity

Attention to detail

Organisational skills

Analytical skills

Presentation skills

Team working

Initiative

Education

GCSE in Maths

GCSE in English

Job description

We're looking for a creative, passionate Digital Marketing Apprentice to support our brand growth at Vital Energi. You'll bring fresh ideas, help create engaging content, and contribute to design and marketing campaigns. A great opportunity to learn, grow, and make a real impact in a supportive team.

Responsibilities

• Develop or interpret briefs for external or internal stakeholders and measure delivery in line with the specification and agreed timelines.
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive copy to meet a communications objective ensuring it is in line with organisational brand guidelines.
• Build and implement multi‑channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and on brand.
• Use design software to create marketing assets that meet technical specifications.
• Research external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets to ensure they are coordinated and legally compliant.
• Use a website content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project, budget planning and organisation of marketing assets.
• Use technology and software packages to support day‑to‑day activities, e.g., stakeholder communications, brief development, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness and optimise results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.

Qualifications

• GCSE in Maths, English (grade 4 or equivalent or above). Share any further relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
• IT skills
• Attention to detail
• Organisation skills
• Presentation skills
• Administrative skills
• Analytical skills
• Team working
• Creative
• Initiative

Benefits

• Competitive wage offered. Vital Energi pays above the national apprenticeship wage and may, at its discretion, award a pay increment following an initial 6‑month probation period.
• Training course: Multi‑channel Marketer (Level 3).
• Hours: Monday to Friday, 8:00 am to 5:00 pm (38 hours a week).
• Start date: Monday 7 September 2026.
• Duration: 1 year 6 months.