Digital Marketing Account Manager - TikTok Shop

Somerce; City Of London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A dynamic TikTok Shop agency in London is looking for a Digital Marketing Specialist to lead client success initiatives and optimize TikTok Shops. The role encompasses developing strategies, managing client relationships, and driving growth in e-commerce. Candidates should have over 2 years of digital marketing experience, strong analytical skills, and proficiency with analytics tools. This position offers hybrid remote working and a collaborative team environment.

Benefits

Hybrid remote working

Work from anywhere policy

Regular team socials

Qualifications

• 2+ years of experience in digital marketing.
• Proven track record with e-commerce or social media campaigns.
• Strong analytical skills with analytics tools.

Responsibilities

• Develop and execute strategies for client TikTok Shops.
• Manage multiple client relationships and address escalated issues.
• Analyse campaign performance and provide actionable insights.

Skills

Digital marketing

Client management

Analytical skills

Communication

E-commerce campaigns

Tools

TikTok Analytics

Google Analytics

Job description

We are a young, lively, and enthusiastic TikTok Shop agency, based in London, with a hybrid working rhythm. Our team is dedicated to helping brands maximise their presence and sales on TikTok. We are passionate about driving growth and innovation in the e-commerce space, and we are seeking a Digital Marketing Specialist who has an interest in new technologies and wants to become a TikTok Shop Specialist to lead our client success initiatives and elevate the growth of TikTok Shops across our portfolio.

As a Digital Account Manager, you will be responsible for developing and executing strategies to grow and optimise our clients\' TikTok Shops. You will leverage your expertise and experience to support multiple brands, driving revenue growth and enhancing their presence on TikTok.

Responsibilities

• Maintain deep knowledge of TikTok platform features, algorithms, and trends.
• Stay updated on TikTok Shop developments and best practices.
• Provide strategic insights to leverage TikTok’s ecosystem for client success.
• Oversee multiple client relationships.
• Handle escalated client issues and resolve them independently.
• Implement effective de-escalation strategies to manage client concerns.
• Lead the development and execution of TikTok Shop campaigns for own clients and team clients.
• Ensure campaign strategies meet client goals and key performance indicators (KPIs).
• Facilitate strategic brainstorming sessions with the team.
• Analyse campaign performance and offer actionable insights for optimisation.
• Be accountable for client GMV (Gross Merchandise Value) targets, supported by AMs and AEs.
• Schedule and oversee weekly, monthly, and quarterly reviews, or ensure team members do so.
• Prepare and present comprehensive performance reports to clients and Somerce management.
• Provide strategic insights and actionable recommendations.

Qualifications

• 2+ years of experience in digital marketing
• Proven track record of managing successful e-commerce or social media campaigns, preferably with TikTok Shop but not required. Experience in paid social, affiliate marketing is desirable
• Strong analytical skills and proficiency with analytics tools (e.g., TikTok Analytics, Google Analytics, or similar).
• Exceptional communication and client-facing skills, with experience managing multiple stakeholders.
• Ability to thrive in a fast-paced environment and adapt to evolving platform trends.
• Hiring metrics focused
• Excel skills

Why join Somerce? You’ll have the opportunity to work in a fast-paced, growth-driven environment where your work will directly impact clients\' success. If you\'re looking to expand your skills, work on innovative campaigns, and be part of a talented and supportive team, Somerce is the place for you.

Benefits

• Hybrid remote working
• "Work from anywhere" policy for overseas work
• Regular team socials