Digital Front End Developer - Optimisation

Halfords Group PLC; West Midlands; Hybrid; GBP 35,000; Full time

Job summary

A leading retail company in Redditch is seeking a Digital Front-End Developer to enhance customer experiences through A/B testing and performance improvements. This role requires hands-on development of production-quality code while collaborating with various teams. The ideal candidate has strong front-end development skills, experience in CRO, and effective communication abilities. The company offers a competitive salary, hybrid working, and a commitment to personal development, all while aiming to deliver a seamless customer journey.

Benefits

Annual discretionary bonus

25 days annual leave

Hybrid working model

Employee discounts

Wellbeing resources

Qualifications

• Proven experience as a hands-on Front-End Developer, CRO Developer, or similar role.
• Comfortable with QA, accessibility, and performance testing tools.
• Strong attention to detail and quality in code.

Responsibilities

• Build and deploy A/B tests using the CRO platform.
• Translate briefs into robust technical solutions.
• Conduct site speed and performance checks.
• Resolve development tickets using Jira.

Skills

Front-End Development

CRO Development

QA Testing

Performance Testing

Communication

Tools

Webtrends Optimize

Jira

Job description

Overview

Job no: 563075. Work type: Full time. Site: Redditch. Categories: Digital. Location: West Midlands. Salary: £35,000. Business Area: Halfords Support Centre.

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

Halfords operates a hybrid working policy – this position will be based 2 days per week at our support centre in Redditch, West Midlands.

The role

As a Digital Front-End Developer within our Optimisation team, you’ll play a key role in improving the customer experience through hands-on development and experimentation. This is a genuinely technical role, focused on writing and manipulating production-quality code to deliver A/B tests, performance improvements, and user experience enhancements across our digital platforms. Working alongside two other optimisation developers, you’ll help shape how we test, learn, and optimise at pace.

You’ll spend your time building and modifying experiments within our CRO tooling, occasionally developing features from scratch, and ensuring everything we ship is fast, accessible, and robust. From interpreting briefs and translating requirements into clean code, to running QA, accessibility checks, and performance reviews, you’ll own work end to end. You’ll collaborate closely with non-technical stakeholders across Product, UX, and the wider Digital team, confidently explaining technical decisions and constructively challenging requirements where needed.

This role offers huge variety and learning opportunity, where no two tickets are the same. Some will be small refinements, others full builds, and you’ll gain exposure to external agencies, senior third-party developers, and specialist optimisation partners. If you enjoy solving problems, working across disciplines, and seeing the direct commercial impact of your work through testing and data, this is a role where you can genuinely make a difference and continue to grow your technical capability.

Key responsibilities

• Build, modify, and deploy A/B tests using our CRO platform (Webtrends Optimize), working directly with production-quality code
• Translate briefs and business requirements into robust, scalable technical solutions, challenging assumptions where needed
• Own the end-to-end delivery of optimisation work, from development through QA, deployment, and post-launch checks
• Conduct site speed and performance checks, optimising for Core Web Vitals and overall user experience
• Resolve development tickets from across the business using Jira, managing multiple priorities in a fast-paced environment
• Carry out QA testing, peer code reviews, and P2P feedback to maintain high development standards
• Collaborate closely with UX, Product, Digital, and IT teams to ensure work aligns with brand, design, and technical guidelines
• Contribute to continuous improvement through experimentation, knowledge sharing, and extra-curricular development projects

About you

• Proven experience as a hands-on Front-End Developer, CRO Developer, or similar role, working directly with production code
• Comfortable working with QA, accessibility, and performance testing tools, with a strong attention to detail and quality
• Confident communicator who can work effectively with non-technical stakeholders, clearly explaining technical solutions and constructively pushing back when needed
• Naturally curious and proactive, with a problem-solving mindset and a desire to continuously improve how things are built and delivered
• Able to manage multiple priorities in a fast-paced environment, balancing speed with best practice
• Collaborative team player who enjoys knowledge sharing, peer reviews, and learning from others—both internally and with external agency partners
• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working with a blend of working in our Support Centre and from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Note

Halfords operates a hybrid working policy – this position will be based 2 days per week at our support centre in Redditch, West Midlands.