Digital Content And Design Manager

Flow Sports Personnel Ltd; Balmedie; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading resort management company is seeking a Design and Digital Content Manager in Aberdeenshire. This role involves managing online campaigns, creating marketing collateral, and developing engaging social media content. Ideal candidates will have experience in a similar position, preferably in hospitality or leisure, and possess a degree in Graphic Design or Marketing. Exceptional IT skills and creative instincts are crucial.

Qualifications

• Previous experience in a similar role.
• Experience within the hospitality, sport, or leisure industry.
• Exceptional IT skills and proficiency in digital platforms.
• Demonstrated track record of growth in digital content.

Responsibilities

• Manage online promotional campaigns for UK and overseas markets.
• Design creative digital marketing collateral across all platforms.
• Develop social media and digital content to engage audiences.
• Manage the company's photography and film archive.

Skills

Creative design

Digital marketing

Social media management

Photography and editing

Education

Graphic Design or Marketing Degree

Tools

Google Suite

Adobe Suite (In-Design)

Meta

Job description

Our client runs a world renowned international visitor destination and five-star golf resort. They are currently in the process of expanding their industry leading team and are looking to recruit a Design and Digital Content Manager for their site based in Aberdeenshire.

Key Duties & Responsibilities

• Manage the online promotional campaigns for UK and overseas markets
• Design and create creative and inspiring digital advertising and marketing collateral for use across all platforms
• Develop new social media and digital content to engage and build new and existing audiences
• Manage and develop the company's photography and film archive for current and future use
• Work with external agencies and partners on the delivery of high impact social media and digital campaigns
• Update and oversee the business's digital assets for tour operators, travel agents, golf publications, industry magazines, social media outlets and online platforms
• Edit and develop all digital collateral including web pages, brochures, leaflets, adverts, commercials and social media posts
• Manage and develop the online member portal and website content
• Manage and grow the company's social media presence, keeping up to date with digital communication trends and opportunities
• Assist with the analysis of all marketing and communications activities through surveys, feedback forms and other developed tools

Qualifying Criteria

• Previous experience in a similar role
• Experience within the hospitality, sport or leisure industry (beneficial)
• Relevant qualifications such as Graphic Design or Marketing Degree
• Exceptional IT skills, with proficiency in Google, Adobe Suite (In-Design) and Meta and a comprehensive working knowledge of social media and digital platforms
• Ability to demonstrate a track record of sustained growth in digital content use including the ability to shape, manage and deliver accurate and engaging brand specific content
• Creative with a keen eye for detail and strong design instincts