Digital Communications Officer

The Newcastle upon Tyne Hospitals NHS Foundation Trust; Rottingdean; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A prominent healthcare institution is looking for a Digital Communications Officer to enhance their digital presence and drive fundraising efforts. You will be responsible for creating compelling content for various digital channels, managing digital campaigns, and analyzing engagement metrics. This role requires strong digital marketing experience, creativity in storytelling, and proficiency with digital tools. The position offers flexible working arrangements.

Qualifications

• Proven experience in digital marketing and communications.
• Knowledge of digital marketing techniques and storytelling.
• Ability to manage and analyze social media and email campaigns.

Responsibilities

• Create and manage content for social media, websites, and email campaigns.
• Support fundraising through effective digital strategies.
• Monitor and report on digital analytics and engagement metrics.

Skills

Digital storytelling

Social media management

Content creation

Analytical skills

Education

Relevant degree level or equivalent

Tools

Meta Business Suite

Google Analytics

MailChimp

WordPress

Photoshop

Canva

Job description

Digital Communications Officer

The closing date is 20 January 2026

Newcastle Hospitals Charity and the Sir Bobby Robson Foundation are entering one of the most exciting and ambitious phases in our history. Together with Newcastle Hospitals, we are building a world leading facility, The Sir Bobby Robson Institute, which will transform cancer research and improve the lives of patients across the Northeast and beyond.

Based next to the Northern Centre for Cancer Care at the Freeman Hospital, this incredible new facility will bring together the current Sir Bobby Robson Cancer Trials Research Centre and the hospital's oncology and haematology research teams, creating a united hub for innovation, clinical trials, and hope.

Thanks to the generosity of supporters, over £20 million has already been raised and a major fundraising campaign now underway to secure the final funds needed to complete the project and turn the vision into reality.

To help drive this transformative work, we are expanding our team with a fixed term Digital Communications Officer playing a vital part in bringing the Sir Bobby Robson Institute to life.

NO AGENCIES PLEASE

Main duties of the job

Bring the story of the Sir Bobby Robson Foundation and the new Institute to life across digital channels. You'll create compelling content, manage digital campaigns, and help grow our online presence as we rally supporters behind this vital cause.

You will:

• Produce engaging content for social media, web, and email
• Develop digital storytelling that showcases patient impact and research breakthroughs
• Support paid and organic digital campaigns
• Track analytics to strengthen reach and engagement

About us

As a flexible working friendly organisation, we want to be sure that you can work in a way that is best for us and for our patients, and for you. Speak to us about how we might be able to accommodate a flexible working arrangement. If it works for the service, we will do our best to make it work for you.

• Royal Victoria Infirmary (RVI)
• Freeman Hospital
• Newcastle Dental Hospital
• Newcastle Fertility Centre
• Northern Centre for Cancer Care, North Cumbria
• Northern Genetics Service

Job responsibilities

• This role will support our communications and fundraising teams to develop digital content, with the aim of engaging supporters, growing our supporter base and raising funds.
• Support the development of a digital strategy to support our fundraising team, including creating effective email communications, web copy and digital acquisition across our social media channels. You will also work with the wider team to explore and test new channels and the use of digital platforms to raise funds.
• As a key member of our communications team, you will support with all areas of the digital fundraising strategy.
• Work with colleagues to create digital campaigns for new and existing fundraising priorities including email, SMS campaigns, donor and supporter journeys and automation.
• Write and edit content for all digital channels with a clear call to action and an awareness of how to engage different audiences.
• Support the individual giving lead and data insights manager to build queries for supporter segmentation and retargeting.
• Monitor and manage the Charity website and social media channels on a daily basis.
• Contribute to the development and delivery of social media strategies and platforms.
• Contribute to the development of supporter journeys and user experience.
• Work as part of the communication team to identify and maximise opportunities to support fundraising opportunities.
• Compile a monthly report of digital activity including social media activity and Google Analytics.
• Proactively identify opportunities to promote the work of Newcastle Hospitals Charity through owned and earned channels, including social media and partner digital communications routes.
• Ensure compliance with Newcastle Hospital Charity branding requirements as well as industry standards and guidelines.

Qualifications & Education

• Demonstrable knowledge and experience of communications, digital fundraising, and/or digital marketing communications techniques, approaches, and procedures: acquired through training to relevant degree level or equivalent.

Knowledge & Experience

• Experience using digital platforms (social media, web, email) and their management and analysis tools (Meta Business Suite, Google Analytics, MailChimp, WordPress).
• Experience developing organic and paid digital campaigns.
• Experience writing and editing on-brand content for digital channels with a clear call to action and an awareness of how to engage different audiences.
• Some knowledge of digital packages such as Photoshop or Canva.
• Knowledge of best practice in digital communications to support fundraising and awareness raising.

Skills & Abilities

• Strong IT skills and effective use of MS Office and other business software packages.
• Excellent communication, negotiation and organisational skills.
• Able to prioritise workload and to deal with competing demands at short notice.
• Able to work without direct supervision.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

The Newcastle upon Tyne Hospitals NHS Foundation Trust