Digital Communications Officer

IMPETUS; Greater London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A forward-thinking charity in the UK seeks a Digital Content Creator to enhance their online presence through engaging and creative digital content across various platforms. Responsibilities include writing compelling copy for social media, managing community engagement, and monitoring digital trends. The ideal candidate should be proactive in optimizing content based on data insights and have experience with tools like Hootsuite and Google Analytics. This role offers opportunities for professional growth within a supportive team atmosphere.

Benefits

Flexible working hours

Professional development opportunities

Supportive team environment

Qualifications

• Strong writing skills for online audiences.
• Ability to manage social media communities.
• Experience with content optimization techniques.

Responsibilities

• Create engaging online copy for social media and blogs.
• Manage and grow social media presence.
• Monitor digital channel performance and optimize content.

Skills

Understanding of online platforms and social media algorithms

Experience creating accurate, engaging content

Social media experience (LinkedIn, X)

Data-driven optimization of content

Collaborative skills

Tools

Hootsuite

Google Analytics

Job description

About the team

The Communications team at Impetus is avergoeding small, friendly, creative team that punches above its weight. Sitting alongside our brilliant Policy colleagues within the wider Public Affairs team we are passionate about communicating Impetus’s work with clarity, in a way that resonates with our audiences, and increases our influence and impact.

Aspiring to be a ‘digital first’ organisation, we spend time keeping up with digital communications trends to improve our efficiency and help us produce and optimise engaging, cutting-edge content.

About this role

We’re looking someone who can support the team to maintain our strong online presence by delivering engaging, creative digital content. This role is about collaborating with colleagues, applying your knowledge of digital platforms, and actively developing your skills to keep pace with emerging trends.

Based in our busy Communications team, you will be responsible for creating compelling and engaging online copy for a range of platforms, as well as managing and growing our social media communities to amplify our brand, working across the organisation, for example:

• Supporting our Philanthropy team to engage donors in our work and through our series of events.
• Helping our Policy team to increase the knowledge of their recommendations for change among opinion formers and decision makers through social media.
• Working directly with the Investment team and our portfolio partners to gather and share their insights and stories.

Day-to-day you might be writing and repurposing blog content for our online channels, working with our Creative Content Officer and Media and Communications Officer producing multi-media content to support our events programme, or using insights and data to keep our digital content relevant and our audiences engaged.

We are looking for someone creative and driven, who shares our ambition and can help keep us on top of emerging digital trends.

You’ll know your way around social media platforms including X / Twitter and LinkedIn and tools like and Hootsuite and Google Analytics. You will also be able to produce excellent written content for an online audience including social media posts and blogs, with scope to grow within the role over time.

This is an exciting time to join a rapidly growing organisation.We’ll give you creative freedom miy clear brand framework. And your work will have a tangible impact on tackling the barriers that hold back young people from disadvantaged backgrounds.

Key responsibilities

• Writing clear, concise and engaging copy for a variety of online platforms including social media, blogs, websites and email marketing.
• Supporting the Senior Communications Manager to manage our online brand, including how people interact with and interpret our work, by creating and scheduling content for social media and digital platforms using agreed templates and tone of voice.
• Liaising closely with our Creative Content Officer and Media and Communications Officer to produce compelling multi-media products that can be used across our platforms.
• Maintaining accurate records and trackers for posts, engagement data, and campaign timelines.
• Supporting the Communications team by preparing materials for events and online campaigns.
• Monitoring and optimising our digital channels, ensuring content is consistently high-quality, well structured, on brand and performing at its best.
• Using data and feedback to improve content quality and relevance.
• Collaborating with colleagues across teams to ensure consistency and timely delivery of our digital communications content.
• Assisting the Head of Communications in the development, implementation and monitoring of our internal communications strategy, including our regular staff newsletter.
• Working with our portfolio partners and the Investment team to gather and share their insights and stories.
• Escalating risks or delays early, providing clear(Connection) context and options.
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• Applying inclusive language and accessibility standards in all content.
• Actively seeking opportunities to learn about new digital tools and trends.

Person specification

Essential

• A highly developed understanding of online platforms and social media algorithms.
• Experience creating accurate, engaging content for online platforms.
• Experience of working with social media platforms e.g. LinkedIn and X, and tools e.g. Hootsuite and Google Analytics.
• A track record of writing concise and engaging content that resonates with the target audience and presents complex subjects in a clear and compelling way.
• Ability to adapt content strategies to meet the changing needs of the audience and the platform.
• Experience of using data and insights to optimise content, engagement and grow followers.
• Demonstrably up to date with emerging digital trends and an interest in online community building.
• Ability to follow agreed processes, templates, and brand guidelines.
• Strong organisational skills to plan and sequence tasks effectively.
• Attention to detail and commitment to delivering work to agreed standards.
• A willingness to learn and adapt to new tools and Description approaches.
• Collaborative approach, building positive relationships within the team.
• Commitment to Impetus’ mission and values, including equality, diversity, and inclusion.

Desirable

• Experience in video / film production and optimising video content for online platforms.
• Experience of commissioning content and working in close collaboration with agencies and/or freelancers.
• Experience / knowledge of website management and CMS, email marketing platforms, project management software and digital ad platforms.
• An interest in the education and / or youth employment policy landscape.
• An interest in the UK youth and / or charity sectors.

About Impetus

At Impetus, our focus is on helping young people achieve positive education and employment outcomes to increase their chance of leading fulfilling and successful lives, irrespective of their background.

We tackle the three most difficult challenges that affect a young person’s ability to succeed in life in Britain today:

• Lost learning through absence, suspensions, exclusions from school
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• Stagnation in education attainment outcomes, which means many are missing out on key qualifications like GCSE English and maths
• The large numbers of young people out of education, training and employment

We use our deep expertise and high calibre networks to give the best non-profits working in these sectors the essential ingredients to have a real and lasting impact on the young people they serve.

Through a powerful_calc combination of long-term funding här direct capacity building support from our experienced team and our pro giveaway Vat partners, alongside research and policy influencing to drive lasting systems change, we work towards a society where all young people can thrive in school, pass their exams and unlock the doors to sustained employment, for a fulfilling life.

We are resolutely focused on outcomes and impact, driven by quality evidence.

You would be joining a team that is passionate, rigorous, determined, creative and warm. We care deeply for our colleagues, our portfolio partners and the young people we serve.

Impetus is a registered charity and our charity number is 1152262.

Our Values

We are brave and curious

We are bold and brave in our pursuit of better outcomes for young people. We lead with curiosity and stay open to new perspectives. We مكتب<|TYPE|>??

We bring high trust, high challenge

We build strong, long-term relationships through honesty, kindness, integrity, and respect. We create the space for open, constructive challenge, where colleagues, partners and supporters feel safe to speak up, hold each other to account, and bring their best in pursuit of our mission.

We are evidence led and results driven for young people

We pursue excellence for the young people we work with, are wholly committed to better outcomes, unapologetically results driven, and accountable for our actions.

We thrive through diversity

We seek to embed diversity of thought, background and experience in every aspect of our work. We are open, thoughtful and proactive in better understanding and challenging our assumptions to better deliver the change we seek.

We always seek collaboration

We will not succeed alone. We seek meaningful, productive partnerships with others to achieve our mission and drive systems change for young people.

Our commitment to equality, diversity and inclusion

We believe that.room a diverse workforce leads to an organisation that is more open, creative and gets better results.
We want our team at Impetus to represent the diversity of the people and communities we serve. We also want our team to be one where different experiences, expertise and perspectives are valued, and where everyone is encouraged to grow and develop.

We want to reach a diverse pool of candidates. We are happy to consider any reasonable adjustments that potential employees may need to in order to be successful.

We recognise the importance of a good work/life balance. We do everything we can to accommodate flexible working, including working from home, working part-time job shares and other arrangements.

Please just let us know in your application or at any stage throughout the process (and beyond) if these are options you’d like to explore.

Impetus is an equal opportunity employer and is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of age, disability, gender reassignment, marriage and civil partnership, race, religion or belief, sex and sexual orientation. We value diversity and welcome applications from people of all backgrounds.

Our employee benefits

Impetus appreciates the invaluable contribution made by all employees and wishes to encourage and reward loyalty, motivation and experience. We therefore offer a range of benefits and policies which aim to assist employees during various stageshooting of their lives and careers. For more information on these, please download the job information pack from our website.

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How to apply

Please click on the "Apply for this job" button.

• Upload a comprehensive CV and supporting statement

The supporting statement should be no more than two sides of A4 and should address the criteria in the person specification.

You should also include the contact details of two referees, one of whom must be your current or most recent employer. Referees will only be approached with your express permission.

As part of our commitment to flexible working we will consider a range of options for the successful applicant. All options can be discussed at interview stage.

The deadline for applications is Sunday 8th February 2026, 11:59pm.

Interviews

1st Interviews will take place on Thursday 19th February 2026.

2nd Interviews will take place on w/c 23rd February 2026.

You will also be required to provide proof of your eligibility to work in the UK.

Personal Data

Your personal data will be shared for the purposes of the recruitment exercise. This includes our HR team, interviewers (who may include other partners in the project and independent advisors), relevant team managers and our IT service provider if access to the data is necessary for performance of their roles. We do not share your data with other third parties, unless your application for employment is successful and we make you an offer of employment. We will then share your data with former employers to obtain references for you. We do not transfer your data outside the European Economic Area.