Digital and Creative Marketing Officer

Farnborough College of Technology; Farnborough; On-site; GBP 30,000 - 40,000; Full time

Job summary

An educational institution in the UK is seeking a Digital and Creative Marketing Officer to enhance learner recruitment and promote courses through innovative digital marketing campaigns. The role involves email marketing, social media management, and website content oversight, aiming to attract and engage potential students. Candidates should possess strong communication skills and experience in digital storytelling.

Benefits

32 days holiday plus bank holidays

Local Government Pension Scheme (LGPS)

On-site gym and refectory

Free on-site parking

Employee Assistance Programme with retail discounts

Qualifications

• Experience in planning and executing digital marketing campaigns.
• Strong understanding of audience engagement strategies.
• Excellent interpersonal and communication skills.

Responsibilities

• Drive learner recruitment and promote courses through digital campaigns.
• Manage email marketing campaigns and social media content.
• Ensure website content is accurate, relevant, and SEO-optimised.

Skills

Content creation

Digital storytelling

Email marketing tools

Social media platforms

Brand consistency

Project management

SEO principles

Tools

Mailchimp

Google Analytics

Video editing tools

Job description

Full-time | On-site | Farnborough, Hampshire

Are you a creative storyteller with a passion for digital marketing? Farnborough College of Technology is looking for a Digital and Creative Marketing Officer to join our team and help drive learner recruitment, boost brand awareness, and promote our courses through innovative digital campaigns.

This is an exciting opportunity to bring fresh ideas, engaging content, and strategic thinking to a forward-thinking marketing team.

Key Responsibilities

Email Marketing

• Plan, design, and execute targeted email campaigns using Mailchimp
• Segment audiences for personalised messaging
• Monitor performance and optimise using analytics and A/B testing
• Ensure GDPR compliance and manage subscriber lists

Social Media Management

• Develop and manage a content calendar across Instagram, Facebook, X (formerly Twitter), and LinkedIn
• Create engaging, on-brand content including graphics, video, and copy
• Monitor engagement, respond to messages, and foster community interaction
• Use analytics to report on performance and inform strategy

Website Management

• Keep website content accurate, relevant, and SEO-optimised
• Collaborate with internal teams to source new content and imagery
• Monitor site performance and suggest improvements

Campaign Support

• Assist in planning, executing, and evaluating integrated marketing campaigns
• Contribute creative ideas and content
• Coordinate with external agencies or freelancers as needed

General Marketing Support

• Support the Head of Marketing with day-to-day operations
• Assist in organising and promoting events such as open days and webinars
• Help produce print and digital marketing materials
• Contribute to reporting and analysis of marketing KPIs
• Undertake other ad hoc marketing tasks as required

What We’re Looking For

• A flair for content creation and digital storytelling
• Confidence using email marketing tools and social media platforms
• Strong understanding of brand consistency and audience engagement
• Ability to manage multiple projects and work collaboratively
• Proactive, organised, and eager to make an impact

Desirable Skills

• Understanding of SEO principles
• Experience with video editing tools
• Basic knowledge of Google Analytics
• Full UK driver’s license and access to a car

Personal Attributes

• Adaptable, flexible, and creative team player
• Excellent interpersonal and communication skills
• Positive and proactive approach to challenges
• High professional and personal standards
• Willingness to work occasional evenings and weekends
• Able to work independently and off-site when required

What We Offer

• 32 days holiday plus bank holidays
• Local Government Pension Scheme (LGPS)
• On-site gym and refectory
• Free on-site parking
• Employee Assistance Programme including retail discounts

Safeguarding Statement

Farnborough College of Technology is committed to safeguarding and promoting the welfare of young people and vulnerable adults. All staff are expected to share this commitment. The role requires an enhanced DBS check and compliance with safeguarding policies.

How to Apply

Interviews may be held before the closing date, so early applications are encouraged. Please note we are not accepting speculative applications from agencies.