Demand Marketing Manager

The Access Group; Burton on the Wolds; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading marketing solutions provider seeks an experienced marketing professional to support campaign strategies and customer marketing initiatives. The ideal candidate has a background in B2B marketing, excels in campaign execution, and possesses strong communication and stakeholder management skills. Responsibilities include collaborating with teams to set up campaigns, managing performance analysis, and maintaining effective relationships within the organization. This role emphasizes a data-driven approach to optimizing marketing efforts.

Qualifications

• Experience in a similar marketing role, ideally within a B2B environment.
• Proficiency in campaign execution across multiple channels.
• Excellent verbal and written communication abilities.

Responsibilities

• Collaborate with marketing team to create campaigns.
• Build strong relationships across teams for campaign needs.
• Provide comprehensive reporting on campaign performance.

Skills

Campaign execution

Copywriting

Interpersonal skills

Stakeholder management

Data analysis

Education

Degree in Marketing, Business, or related field

Tools

Asana

Job description

Overview

The ideal candidate, you, will possess an understanding of campaign strategies, customer marketing initiatives and activities, utilising a range of different marketing channels including email, social media, events and more. You should be based in Timisoara or Bucharest.

Day-to-day responsibilities

• Campaign Support: Collaborate with the PaySuite marketing team to set up and create marketing campaigns, ensuring alignment with overall marketing objectives. Review and report on performance and use data to optimise future campaign execution and customer engagement.
• Collaboration and Stakeholder Management: Work closely with the senior demand generation team and digital squad colleagues to deliver campaign and sales materials to deadlines, ensuring cohesive messaging and consistent branding. Build and maintain strong relationships within the marketing and digital teams, as well as sales, pre‑sales and BDR, ensuring their needs and expectations is met throughout the campaign process.
• Equip sales and BDRs with the material they need to follow up all leads to ensure a high MQL to SQL conversion rate.
• Campaign Coordination and Traffic Management: Ensure campaigns are coordinated across divisions to manage frequency appropriately and improve the overall customer experience.
• Reporting and Performance Analysis: Provide comprehensive reporting on campaign performance and pipeline generation, including metrics analysis and league tables.

Qualifications

• Experience in a similar marketing role, ideally within a B2B environment, executing campaigns and supporting senior members with reporting and next steps.
• Demonstrated proficiency in campaign execution across multiple marketing channels with the ability to copywrite for customers and new business prospects.
• Knowledge of AI tools to enhance marketing performance such as content generation and creative execution.
• Excellent interpersonal and stakeholder management skills, with exceptional verbal and written communication abilities.
• A degree in Marketing, Business, or a related field is preferred. Familiarity with tools like Asana is a plus.

Location

Timisoara, Bucharest.