DeFi Product Marketer — Remote & Flexible Hours

Keyrock; Remote; GBP 70,000 - 90,000; Full time

Job summary

A leading digital asset firm is seeking a Product Marketer (DeFi) to drive on-chain marketing efforts for its DeFi products. The ideal candidate will have over 6 years of marketing experience, with at least 3 years in DeFi. Key responsibilities include product positioning, translating complex mechanics into clear value propositions, and executing growth initiatives. This role offers a competitive salary, flexible working hours, and the autonomy to shape marketing strategies in a fast-paced environment.

Benefits

Competitive salary package

Flexible working hours

Autonomy in task management

Qualifications

• 6+ years of experience in marketing, with at least 3+ years in a DeFi protocol or onchain product.
• Proven track record of bringing DeFi products to market and driving user acquisition.
• Strong experience across B2C growth and B2B partnership development.

Responsibilities

• Own product positioning, messaging, and narrative for DeFi products.
• Translate complex onchain mechanics into user-facing value propositions.
• Drive ecosystem awareness and adoption through targeted campaigns.

Skills

Marketing

User acquisition

Community engagement

B2B partnership development

Data-driven analysis

Job description

A leading digital asset firm is seeking a Product Marketer (DeFi) to drive on-chain marketing efforts for its DeFi products. The ideal candidate will have over 6 years of marketing experience, with at least 3 years in DeFi. Key responsibilities include product positioning, translating complex mechanics into clear value propositions, and executing growth initiatives. This role offers a competitive salary, flexible working hours, and the autonomy to shape marketing strategies in a fast-paced environment.