Customer Relationship Manager

Barchester Healthcare; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading care home provider is seeking a Customer Relationship Manager to enhance occupancy through effective sales and marketing strategies. Responsibilities include managing enquiries, networking in the local community, and supporting marketing activities. Candidates should have a proven sales and marketing background, excellent communication skills, and a full UK driving licence. This role offers an attractive salary and supportive career progression within a dedicated team.

Benefits

Attractive salary and competitive commission structure

Access to retail and leisure discounts

Wellbeing support and Best Doctors Service

Opportunity to develop within a supportive team

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyse data on Salesforce or similar CRM application.
• Self-motivated and target-driven with excellent interpersonal skills.
• Full UK driving licence required.

Responsibilities

• Managing enquiries to improve conversion rates and achieve occupancy targets.
• Networking within the local community to generate enquiries.
• Supporting local marketing activities to drive conversion rates.
• Identifying opportunities to improve sales and marketing performance.

Skills

Proven sales and marketing experience

Ability to analyse data on Salesforce or similar CRM application

Self-motivated and target-driven

Excellent communication skills

Confident user of Microsoft Office (Excel/PowerPoint)

Job description

Barchester is recruiting a Customer Relationship Manager to join their prestigious care home team. This is an opportunity to work alongside an exceptional management team to ensure the success of a first‑class care home. The role involves delivering sales and marketing approaches to drive occupancy, including handling enquiries, developing the digital profile of the home, and networking with the local community.

Main duties of the job

The Customer Relationship Manager will be responsible for managing enquiries to improve conversion rates and achieve occupancy targets, networking within the local community to raise the profile of the home and generate enquiries, supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy, and identifying opportunities to improve sales and marketing performance.

About us

Barchester Healthcare is an industry‑leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing exceptional quality care for their residents.

Job responsibilities

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first‑class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community.

Rewards package

• Attractive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

Responsibilities

• Managing enquiries to improve conversion rates and achieve occupancy targets
• Excellent communication skills
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

Need to have

• Proven sales and marketing experience, preferably in healthcare but not essential
• Ability to analyse data on Salesforce or similar CRM application
• Self‑motivated and target‑driven
• Interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence

Need to do

• Represent Barchester and our state‑of‑the‑art home in a friendly and professional manner
• Responsible for all sales activity for the home
• Telling potential new residents over the phone, and providing informative and welcoming tours of the home
• Engage with residents and relatives to understand their experience and requirements
• Respond to sales enquiries
• Actively generate leads and identify local marketing opportunities
• Maintain a contacts database

Person Specification

Qualifications

• The ideal candidate will have proven sales and marketing experience, preferably in healthcare, but not essential.
• They will also have the ability to analyse data on Salesforce or similar CRM application.
• Be self‑motivated and target‑driven, and have excellent interpersonal and professional qualities.
• A full UK driving licence is required.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.