Customer Communications and Campaigns Lead (Fixed Term)

Sovereign Housing Association Limited; Basingstoke; Hybrid; GBP 30,000 - 40,000; Part time

Job summary

A community-focused organization is seeking a part-time Customer Communications and Campaigns Lead. This role involves developing strategic marketing campaigns to enhance customer engagement. Location is flexible between Basingstoke and Wembley offices, with some travel required. Ideal candidates will have experience in customer communications, strong writing skills, and a good understanding of GDPR/PECR.

Benefits

25 Days Holiday + Bank Holidays

Options for private medical insurance

Wellbeing discounts including Gym Memberships

Qualifications

• Previous experience within customer communications or marketing.
• Demonstrable campaign experience with a focus on engagement.
• Ability to monitor and report on effectiveness of campaigns.

Responsibilities

• Develop and implement strategic marketing and customer communications campaigns.
• Lead on the development of campaign channels such as email, SMS, and social media.
• Monitor effectiveness of communications and adjust strategies accordingly.

Skills

Excellent written communication skills

Interpersonal skills

Experience with GDPR/PECR

Data insight and analytics

Organisational skills

Tools

MS Office (Word, Excel, Publisher)

Email communication platforms

CRM systems

Social media management platforms

Job description

Are you experienced in writing and delivering customer communications campaigns?

We have a fantastic opportunity to join our Communications team at Sovereign Network Group (SNG) as Customer Communications and Campaigns Lead on a fixed term basis for 12 months.

This is a part time role, working 30 hours per week – we can be flexible on the days.

You'll be based from our Basingstoke or Wembley office, combining home and office working. There will be a requirement to travel to the Basingstoke office as needed, as well as some travel required between our offices and external events, so you should have access to transport and be happy to travel.

The Role

You'll work with our Head of Customer Communications and other colleagues to develop and implement strategic marketing and customer communications campaigns, providing advice and insights to inform the best online and offline communication solutions and experiences.

You'll also be driving communication campaigns that target audience groups to help them discover, engage and act to help us meet specific business priorities as well as improving customer and stakeholder engagement. Other responsibilities include:

• Taking the lead within the Customer Communications team on the development of existing and new campaign channels, including email, SMS and social media
• Working across the Corporate Affairs and related teams to align customer communications with external and internal communications
• Providing advice and support to colleagues and other business leaders on the effective application of campaign communication, incorporating GDPR/PECR requirements and best practice
• Using data insight to explore and apply innovative ways to manage and tailor campaigns and other projects
• Engaging with stakeholders to develop positive relationships that support SNG's business objectives as set out in the Corporate Plan
• Ensuring that any design or creative work is competitively costed, scheduled and briefed into the in-house studio or external agencies and overseeing the delivery of quality work in a timely manner.
• Ensuring measures and controls are in place to determine impact and effectiveness of communications, monitoring regularly and flexing activity/capturing lessons learnt where necessary, and providing regular data reports

What we're looking for

You should have previous experience within customer communications or marketing plus campaign experience, with an understanding of GDPR/PECR as it applies to marketing and customer communications. You should also have:

• Excellent written communication and interpersonal skills, including ability to adapt your tone and write copy/create campaigns designed to generate a response or change in behaviour
• Demonstrable experience of producing engaging customer content and campaigns, with experience of developing customer stories in various formats to demonstrate impact
• Evidence of using data insight and analytics tools to monitor and report on effectiveness of communications campaigns
• Experience of briefing and working with designers and creatives
• A good understanding of MS Office packages, including Word, Excel and Publisher
• Experience of using email communication platforms and Customer Relationship Management (CRM) systems, as well as social media management platforms and tools
• A highly organised and methodical approach to work, with strong attention to detail and comfortable working to deadlines

Your Benefits

We have some great benefits at SNG, including:

• 25 Days Holiday + Bank Holidays (with an extra day every year up to 30 days)
• Chance to buy or sell holiday as part of our flexible benefits package
• 3 additional wellbeing days and 2 paid volunteering days
• Generous matched pension scheme up to 12% and Life cover at 4x salary
• Options for private medical insurance, dental insurance and critical illness cover
• Wellbeing discounts, including Gym Memberships and access to a 24/7 virtual GP service

At Sovereign Network Group, we are passionate about inclusion for all and creating a workplace where everyone can thrive. We are committed to our Equality Diversity and Inclusion strategy and believe that you can truly be yourself at SNG. Take a look at our careers site to learn more about us and our values.

If you would like the opportunity to make a real impact within our changing and growing organisation, we would love to hear from you!