Culture Marketing Specialist (Music & Artists Partnerships)

Red Bull; Greater London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading energy drink company in London is seeking a Culture Marketing Specialist (Music & Artists Partnerships) to strengthen their connection with the UK music scene. This role involves managing artist relationships, curating music activations, and executing marketing campaigns that resonate with youth culture and UK-born genres. Ideal candidates have proven experience in music or culture marketing, a strong network in the music industry, and hands-on experience working with artists. This position offers an opportunity to drive creativity and innovation within a dynamic team.

Qualifications

• Proven experience in music or culture marketing, ideally within a brand or agency.
• Strong existing contacts within the music industry, especially in hip-hop/rap and electronic dance.
• Hands-on experience with artists and industry stakeholders.
• Success in producing and executing music events or campaigns.
• Experience with contracts and partnerships.

Responsibilities

• Manage relationships with artists in the UK music scene.
• Curate and program talent for music activations.
• Support development of music marketing campaigns.
• Monitor and report on the impact of music projects.
• Stay ahead of music culture trends.

Skills

Music or culture marketing experience

Strong network in the music industry

Experience with artists and talent

Event production experience

Commercial negotiation skills

Job description

Red Bull UK is currently recruiting for a Culture Marketing Specialist (Music & Artists Partnerships) to be based in London, UK

At Red Bull, culture marketing is at the heart of how we connect with audiences, build brand relevance, and drive long‑term growth. By championing innovation and storytelling across music and culture, we aim to amplify the voices of artists, genres, and movements that are shaping the cultural landscape. Through impactful experiences, collaborations, and initiatives, we strive to inspire creativity, leave a lasting legacy, and play a meaningful role in moving culture forward.

As a Culture Marketing Specialist within the music team, your mission is to strengthen Red Bull’s connection to the UK music scene, with a specific focus on youth culture and UK‑born genres such as grime, jungle, dubstep, and drum & bass. You will manage relationships with artists and industry professionals, ensuring that Red Bull serves as a valuable partner for artists by offering opportunities and resources that traditional industry channels cannot. You will also play a key role in curating, producing, and delivering world‑class music activations and campaigns that embody Red Bull’s cultural vision.

Artist Relations

Act as the primary point of contact for artists and industry stakeholders (e.g., agents, managers, labels, and publishers). Build and maintain long‑term relationships with emerging and established UK artists, particularly in electronic dance, hip‑hop/rap and UK‑born music genres. Identify and onboard artists for Red Bull projects, ensuring alignment with our brand values. Collaborate with the global music team to identify UK artists with international potential and support artists from other regions in the UK market. Negotiate and manage contracts with artists and industry partners.

Talent Programming & Event Curation

Curate and program talent for Red Bull music activations, from intimate content filming to large‑scale events. Collaborate with internal and external teams to deliver innovative, artist‑focused events and experiences that resonate with audiences. Coordinate artist logistics, including rehearsal space, live recording, and other forms of support. Assist in the talent management process across wider culture projects.

Marketing Campaigns & Project Delivery

Support the development and execution of 360º music marketing campaigns that amplify Red Bull’s presence in the UK music space. Drive creative brainstorming sessions with internal teams and external partners to conceptualise and execute music activations. Collaborate with cross‑functional teams across content, social, communications, and sales to maximise campaign impact. Ensure all music initiatives align with Red Bull’s culture marketing strategy and brand identity.

Industry Awareness & Innovation

Stay ahead of music and cultural trends, particularly within UK relevant genres, to inform Red Bull’s strategic direction. Identify emerging talent, movements, and opportunities that align with Red Bull’s cultural positioning. Represent Red Bull at industry events, festivals and conferences to build relationships and identify new opportunities.

Reporting & Analysis

Track and measure the impact of music projects and campaigns, providing actionable insights to the Culture Marketing Manager. Use data and audience feedback to refine future strategies and ensure continuous improvement in execution.

Your areas of knowledge and expertise that matter most for this role

• Proven experience in music or culture marketing, ideally within a brand or agency environment.
• A strong network of existing contacts within the music industry, particularly in hip‑hop/rap, electronic dance and UK‑born music genres.
• Hands‑on experience working directly with artists, talent, and industry stakeholders.
• Demonstrated success in producing and activating music events or campaigns from planning to execution.
• Experience with commercial negotiations, contracts, and partnership.