CRO Manager - Commercial Subscriptions

The Telegraph; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading media group in the United Kingdom seeks a CRO Manager to support subscription acquisition initiatives through data analysis and collaboration. The ideal candidate must have strong skills in data literacy, stakeholder management, and experience with web and app engagement reporting. This role includes responsibilities for assessing conversion performance, running tests, and collaborating with various teams to enhance customer engagement. Benefits include flexible working conditions and comprehensive support for personal and professional development.

Benefits

Flexible working opportunities

Medical cover

Enhanced parental leave

Life assurance

Season ticket loans

Qualifications

• High level of data literacy and demonstrable analysis skills.
• Strong stakeholder management skills.
• Experience using Google and Adobe website traffic reporting systems.
• Excellent communicator, both written and verbal.
• Highly proficient in Microsoft Excel and Google Suite products.

Responsibilities

• Assess daily conversion performance, identifying and troubleshooting causes.
• Analyse customer behaviour to identify growth opportunities.
• Set up and assess on-site tests across acquisition journeys.
• Manage acquisition content management systems.
• Implement campaigns to achieve volume and revenue goals.
• Coordinate internal teams to ensure accuracy in conversion initiatives.
• Support delivery of conversion reporting by audience segment.
• Specify tracking requirements for tests in collaboration with the Optimisation team.
• Provide data insights and expertise in reporting tools.
• Collaborate with Insights and Product teams for effective tracking solutions.

Skills

Data literacy

Stakeholder management

Communication

Excel proficiency

Google Suite proficiency

Tools

Google Analytics

Adobe Analytics

Job description

Overview

The CRO Manager supports subscription acquisition initiatives by thoroughly understanding our audiences, identifying quality segments and spotting opportunities to move faster. Working collaboratively with multiple teams to ensure consistency and delivery, they live and breathe data, identify conversion improvement opportunities and run end-to-end testing programmes to generate solid learnings. They are curious by nature and are motivated by digging into the detail to identify hidden opportunities. They can interpret findings simply and concisely, and can pivot quickly in a fast moving working environment.

Responsibilities

• Assess daily conversion performance, identifying and troubleshooting causes of variances and spotting opportunities
• Analyse web and app engagement insights and surface opportunities to drive growth by thoroughly understanding customer behaviour
• Set up, run and assess the performance of on-site tests across all the acquisition journeys
• Be the expert and manage the acquisition content management systems
• Implement and run periodic campaigns to deliver volume and revenue goals
• Be the "glue" between internal teams to ensure that subscription conversion initiatives are implemented on time and to a high degree of accuracy, and thoroughly tested post‑launch
• Support the delivery of daily, weekly and monthly conversion reporting by audience segment, journey and touchpoint
• Specify the tracking requirements for tests by working closely with the Optimisation team, monitoring impacts during and sharing results post‑test with observations and actionable recommendations
• Be the Conversion team's go-to person for data insights and the expert in using reporting tools
• Work hand‑in‑hand with the Insights and Product teams to define effective tracking solutions for tests and current conversion blind spots

Qualifications

• High level of data literacy and demonstrable analysis skills
• Strong stakeholder management skills
• Experience of using website traffic and app engagement reporting systems such as Google, Adobe, along with native platform tools.
• Excellent communicator, both written and verbal
• Highly proficient in using Microsoft Excel & Google Suite Products

Benefits

The nature of our industry means life at the Telegraph Media Group is fast‑paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work‑life balance.

Training and Development

With support from your manager and colleagues, you'll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief.