CRO Lead

Only Marketing Jobs; Bath; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading global media company is seeking a CRO Lead to enhance their growth strategy. This pivotal role involves establishing a full-funnel conversion rate optimization program, improving customer acquisition costs, and driving engagement. The ideal candidate should have proven experience in building CRO programs and proficiency with analytics tools. This hybrid position offers a salary range of £40,000 to £60,000 and benefits including uncapped leave and a bonus scheme.

Benefits

Uncapped leave

Profit share bonus

Referral rewards

Well-being support

Share Incentive Plan

Qualifications

• Proven experience building and scaling full-funnel CRO and experimentation programs.
• Expertise in A/B testing platforms and experimentation methodology.
• Strong foundation in statistics and hypothesis-driven optimization.
• Proficiency with analytics tools and behavioral analytics.
• Solid understanding of UX/UI principles driving conversion and retention.

Responsibilities

• Establish and scale a Growth CRO program across the user journey.
• Improve CAC efficiency and LTV through higher conversion rates.
• Drive higher test velocity across teams and influence stakeholders.

Skills

Building and scaling full-funnel CRO

A/B testing platforms expertise

Strong foundation in statistics

Proficiency with analytics tools

Understanding of UX/UI principles

Data translation to narratives

Influencing stakeholders

Tools

Optimizely

VWO

Adobe Target

Google Analytics

Adobe Analytics

Hotjar

ContentSquare

Glassbox

Job description

Future is a global leader in specialist media, with 250+ iconic brands reaching hundreds of millions worldwide. Audiences turn to us daily for trusted content, insight, and inspiration across news, lifestyle, technology, games, wealth, homes, and more. Our portfolio includes The Week, Kiplinger, PC Gamer, Wallpaper, and woman&home.

Subscriptions are a strategic priority and our flagship brands are critical growth drivers.

What you'll be doing

The CRO Lead will be a pivotal member of the Growth Squad, responsible for establishing, coordinating and scaling a best‑in‑class Growth CRO and experimentation program across the full funnel - from first click and landing pages through to checkout, onboarding and early‑life engagement.

This role is instrumental in improving CAC efficiency and LTV by driving higher conversion rates throughout the user journey and increasing test velocity across teams.

Experience that will put you ahead of the curve

• Proven experience building and scaling full‑funnel CRO and experimentation programs within high‑growth digital businesses.
• Expertise in A / B testing platforms (Optimizely, VWO, AB Tasty, Adobe Target) and experimentation methodology.
• Strong foundation in statistics, test design and hypothesis‑driven optimisation.
• Proficiency with analytics tools (GA, Adobe Analytics) and behavioural analytics (Hotjar, ContentSquare, Glassbox).
• Solid understanding of UX / UI principles and behavioural psychology as they drive conversion and user retention.
• Able to translate complex data into compelling commercial narratives.
• Experience influencing cross‑functional stakeholders and driving alignment.

What's in it for you

The expected range for this role is £40,000 - £60,000

This is a Hybrid role from our Bath or London Office, working three days from the office, two from home

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well‑being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P5

Who are we…

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility – Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

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