CRO & Digital Testing Product Specialist

BT Group; Birmingham; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading telecommunications company in Birmingham is seeking a candidate with a strong background in digital testing and analytical skills. You will be responsible for improving consumer engagement through digital optimization tools and ensuring adherence to governance guidelines. Experience with tools like Adobe Target and Google Analytics is essential. The ideal candidate is self-motivated and has excellent organizational skills to manage multiple projects effectively.

Qualifications

• Experience in using digital optimization tools such as Adobe Target and Optimizely.
• Familiarity with analytics platforms like Adobe Analytics or Google Analytics.
• Ability to understand statistical significance in experiment analysis.

Responsibilities

• Liaise with developers to ensure test builds reflect specifications.
• Identify journey pain points to improve conversion rates.
• Use analytics tools to monitor outcomes from tests.
• Ensure adherence to CRO governance guidelines.

Skills

Digital testing tools experience

Analytical skills

Organizational skills

Self-motivated

Tools

Adobe Target

Optimizely

Adobe Analytics

Google Analytics

Job description

A leading telecommunications company in Birmingham is seeking a candidate with a strong background in digital testing and analytical skills. You will be responsible for improving consumer engagement through digital optimization tools and ensuring adherence to governance guidelines. Experience with tools like Adobe Target and Google Analytics is essential. The ideal candidate is self-motivated and has excellent organizational skills to manage multiple projects effectively.