CRM Technical Coordinator

ClearScore; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A technology-driven company in London is seeking a CRM Technical Coordinator to oversee technical aspects of CRM programs. The ideal candidate will possess excellent HTML and CSS skills, experience with digital marketing platforms, and a keen attention to detail. Responsibilities include supporting local teams with automation, maintaining a scalable codebase, and educating teams on CRM tools.

Qualifications

• Excellent knowledge of HTML and CSS for producing and troubleshooting email templates.
• Experience with digital marketing platforms like Blueshift, Braze, or Iterable.
• Understanding of event-based architecture and data management.

Responsibilities

• Support local teams in automation and personalization programs.
• Maintain the frontend codebase across all markets.
• Act as a point of contact for email deliverability queries.

Skills

HTML and CSS knowledge

Experience with digital marketing platforms

Data management and event-based architecture

B2C email campaign execution

Attention to detail

A/B testing methodologies

Job description

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ClearScore is searching for a CRM Technical Coordinator to support our CRM teams across all technical aspects of our CRM programmes - including development, design & design systems, templating, campaign architecture, segmentation, data attributes and events.

What will you do:

• Support local teams to implement their automation and personalisation programmes. Work with marketing analytics and data science to identify and implement automation opportunities.
• Consolidate and standardise where possible to enable the sharing of assets and utilisation of current and new platform capabilities across ClearScore Group.
• Maintain a scalable and accessible frontend codebase that can be used across all markets.
• Work with the Design function to define and enforce email design system guidelines
• Act as the primary point of contact for email deliverability-related queries from global teams. Providing guidance, best practices, and support to ensure consistent and effective email delivery.
• Educate local teams on the technical intricacies of CRM; improving understanding of the tools they use to better self-serve where possible. Be the first responder to any CRM queries or support requests including QA

You're a fit for the role if you present most of the following:

• Excellent knowledge of HTML and CSS. Able to produce email templates from scratch and troubleshoot existing code base
• Previous experience utilising a modern digital marketing platform such as Blueshift, Braze, Iterable etc
• Understanding of managing and utilising data within a data management platform with conceptual understanding of event-based architecture
• Experience executing email campaigns in a B2C environment
• High level of attention to detail and able to understand data and analysis to guide planning
• Expertise in A/B testing methodologies and data-driven decision making.