CRM Marketing Executive

Watches of Switzerland; Leicester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading luxury watch retailer in Leicester is seeking a CRM Marketing Executive to enhance their UK CRM strategy. The ideal candidate will optimize email campaigns, engage with customers, and work on data capture strategies. This role requires experience with CRM systems and a passion for marketing. The company offers diverse benefits, including a holiday purchase scheme and enhanced maternity pay.

Benefits

Holiday Purchase Scheme

24/7 Employee Assistance Programme

24/7 Virtual GP service

Share Save Scheme

Enjoy your Birthday Off

Free Wellbeing Tools

Generous Discount Scheme

Enhanced Maternity Pay

Qualifications

• Experience working with CRM systems like Adestra or Klaviyo.
• Strong knowledge of how luxury design influences CRM strategy.
• Understanding of customer LTV and retention strategies.
• Proven experience in executing email marketing campaigns.
• Ability to create and recommend segmentation for email targeting.

Responsibilities

• Develop and align the UK CRM strategy across brands.
• Enhance data capture strategy and email design.
• Optimize campaigns to increase customer engagement.
• Align and execute brand plans and tactical campaigns.

Skills

CRM system experience (Adestra, Klaviyo)

Luxury design knowledge

Marketing passion

Email campaign planning

Data segmentation and targeting

Job description

Job Description

We are looking for a CRM Marketing Executive to join our Marketing Team. You will work as part of the Content Team, on the development growth, and alignment of the UK CRM strategy across Watches of Switzerland, Goldsmiths, and Mappin & Webb.

We are looking for someone to bring fresh ideas to support the enhancement of our data capture strategy, by elevating our email designs optimising campaigns, increase customer engagement and retention, and working with the teams on alignment and execution of brand plans, tactical campaign promotion, and more.

About You

• Previous experience of working with a CRM system such as Adestra or Klaviyo.
• Strong knowledge of how luxury design can work alongside data to influence and support the CRM strategy
• A passion for marketing and a clear understanding of LTV, retention, and customer journeys
• Experience in the planning and execution of email marketing campaigns
• Creating segmentation data lists selections for targeting on email campaigns and make recommendations for continued elevation

About us

Did you know we're a FTSE-250 retail company employing nearly 3,000 people across the UK, Europe, and the United States. We're the UK's leading luxury watch specialist in the UK with a significant presence in the US and a complementary jewellery offering. At the last count we have over 190 showrooms across the UK, US and Europe, including 77 dedicated mono-brand boutiques in partnership with brands such as Rolex, OMEGA, TAG Heuer and Breitling plus seven-e-commerce websites!

Our success is based on strong, long-standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading-edge technology to provide our clients with a modern, distinctive luxury experience. This is underpinned by our people, who are highly trained and motivated to deliver exceptional client experience whilst building inclusive teams.

Watches of Switzerland Group has moved our headquarters to a new, state-of-the-art office in Carlton Park, Leicester. The new 75,000 square foot office is located just outside of Leicester city centre and is home to over 500 employees. Surrounded by 32 acres of woodlands with facilities such as a mini market, team lounges, a multi-faith room and a parent room.

Our clients love us for our exceptional client experience, expertise, and approachability. Our clients are at the heart of everything that we do - we love to wow our clients and make every interaction with us special and memorable.

Some of our benefits

• Holiday Purchase Scheme
• 24/7 Employee Assistance Programme
• 24/7 Virtual GP service
• Share Save Scheme
• Enjoy your Birthday Off
• Free Wellbeing Tools
• Generous Discount Scheme
• Enhanced Maternity Pay

At Watches of Switzerland Group, we celebrate diversity and are committed to building an inclusive environment that embraces employees' unique backgrounds and perspectives. Your application will be reviewed anonymously, focusing solely on your qualifications, skills and experience.