CRM Marketing Assistant

Chester Zoo; Chester; Hybrid; GBP 27,000; Full time

Job summary

A leading wildlife charity in Chester is seeking a CRM Marketing Assistant to create and execute engaging campaigns that enhance visitor experiences. The ideal candidate will have strong CRM and digital marketing skills, effective communication abilities, and attention to detail. This full-time role offers a salary of £26,500 with options for hybrid working and generous benefits including annual leave and employee programs.

Benefits

33 days annual leave

Cycle to work scheme

Discounted gym memberships

Healthcare and employee assistance programs

Qualifications

• Experience in campaign automation and execution.
• Experience within the visitor attraction or charity sectors.

Responsibilities

• Design, build, and deploy email campaigns using our marketing automation platform.
• Segment audiences and support personalized communications through customer data analysis.
• Collaborate with creative teams to develop compelling content.
• Support campaign planning and reporting with insights and performance metrics.
• Ensure GDPR compliance and data integrity across all CRM activities.
• Coordinate with stakeholders to execute campaigns across the zoo.

Skills

Familiarity with CRM systems

Understanding of digital marketing

Technical skills in database management

Proficiency with Microsoft Office

Strong written and verbal communication skills

Effective time management

Attention to detail

Ability to interpret campaign data

Basic design and copywriting skills

Education

Relevant professional marketing qualification

Tools

Dot Digital

Access Charity CRM

Job description

CRM Marketing Assistant

Full time, permanent contract with an option for some hybrid working.

We are Chester Zoo, an award-winning visitor attraction and a major wildlife charity committed to the recovery of endangered species globally. Our mission is to prevent extinction, especially during this critical time for conservation.

The Role

We are seeking an outstanding CRM Marketing Assistant, reporting to the Senior Customer Retention and Development Manager, to help us deliver engaging, personalized communications that inspire our visitors and members. You will be a key part of our marketing team, creating and executing customer-centric campaigns across email, SMS, push notifications, and more. Your work will enhance the visitor experience and strengthen relationships with our audiences.

Key Responsibilities

• Design, build, and deploy email campaigns using our marketing automation platform.
• Segment audiences and support personalized communications through customer data analysis.
• Collaborate with creative teams to develop compelling content.
• Support campaign planning and reporting with insights and performance metrics.
• Ensure GDPR compliance and data integrity across all CRM activities.
• Coordinate with stakeholders to execute campaigns across the zoo and The Reserve.

Essential Skills and Experience

• Familiarity with CRM systems and marketing automation platforms.
• Understanding of digital marketing, customer lifecycles, and campaign management.
• Technical skills in database management, including managing lists and updating records.
• Proficiency with Microsoft Office applications, especially Excel.
• Strong written and verbal communication skills.
• Effective time management to handle multiple projects and deadlines.
• Attention to detail and a creative approach to messaging.
• Ability to interpret campaign data for reporting purposes.
• Basic design and copywriting skills.

Desirable Skills

• Familiarity with Dot Digital and/or Access Charity CRM.
• Experience with campaign automation and execution.
• Background in marketing or customer development roles.
• Experience within the visitor attraction or charity sectors.
• Relevant professional marketing qualification.

What We Offer

• Permanent contract with flexible working options.
• Salary of £26,500.
• Hybrid working with up to two days remote per week.
• 33 days annual leave plus options to buy or sell leave.
• Staff pass and free tickets for family and friends.
• Cycle to work scheme, healthcare, and employee assistance programs.
• Discounted gym memberships, cinema tickets, and more.
• Generous pension scheme.