CRM Manager - iGaming/Casino/Sportsbook

Arena Entertainment; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A digital entertainment company based in the UK is seeking a CRM Manager to optimize customer engagement and scale marketing campaigns across its brands. The ideal candidate should possess strong experience in managing CRM platforms and have a hands-on approach to lifecycle strategies. Responsibilities include delivering multi-channel campaigns and collaborating with various stakeholders to improve customer experiences. The successful applicant will thrive in a dynamic setting and contribute to meaningful projects in a fast-growing company.

Benefits

Growth opportunities

Innovative work culture

Autonomous working environment

Qualifications

• Strong experience managing CRM campaigns and lifecycle programmes.
• Hands-on expertise with CRM platforms and marketing automation tools.
• Comfortable working with data, segmentation, and insight-driven decisions.

Responsibilities

• Support the development and delivery of CRM strategies across retention, engagement, upsell and cross-sell.
• Build and optimise automated lifecycle journeys from onboarding to reactivation.
• Plan and deploy multi-channel CRM campaigns including email, SMS, and push notifications.

Skills

Managing CRM campaigns

Using CRM platforms

Data analysis

Creative approach

Excellent communication

Tools

Bloomreach

Email marketing tools

Marketing automation tools

Job description

About Arena

Arena is a fast-moving digital entertainment company creating platforms people genuinely love. Since 2021, we have launched bold brands including MetaWin, WOW Vegas, BetZoo Media, Hit.com and Rolla, with more on the way.

We operate globally from London, Malta, Gibraltar and Miami, combining the agility of a startup with the scale of a high-growth technology company. Free from legacy systems, we innovate fast and think big.

Arena is the place for self-starters who want to break away from corporate processes, take ownership of meaningful work, and build products that make a real impact.

What You Will Do

We’re looking for a CRM Manager to help build, optimise, and scale customer engagement across our digital entertainment brands. This role is perfect for someone hands‑on, commercially savvy, and excited to operate in a fast‑paced, high‑growth environment.

You’ll manage day‑to‑day CRM execution, support lifecycle strategy, deliver multi‑channel campaigns, and help shape an automation‑led CRM ecosystem focused on retention, engagement, and long‑term value. Experience in casino, gaming, or crypto is a strong advantage.

Key Responsibilities

Strategy & Lifecycle Execution

• Support the development and delivery of CRM strategies across retention, engagement, upsell and cross‑sell.

• Build and optimise automated lifecycle journeys from onboarding to reactivation.

• Contribute to a scalable CRM approach that drives measurable commercial impact.

Customer Insight & Segmentation

• Manage audience segmentation and targeting across campaigns and journeys.

• Use behavioural insights and performance data to recommend improvements.

• Ensure high standards of data accuracy, compliance, and operational hygiene.

CRM Ecosystem & Automation

• Work closely with CRM platforms (e.g., Bloomreach) and automation tools.

• Maintain, optimise and test CRM workflows, triggers, and journeys.

• Identify opportunities to expand into new CRM channels and formats.

Campaigns, Journeys & Channels

• Plan, build, test, and deploy multi‑channel CRM campaigns (email, SMS, push, onsite).

• Deliver personalised messaging and experiences that increase LTV.

• Experiment with creative formats, content ideas, and A/B tests.

Collaboration & Stakeholder Management

• Work with marketing, product, design, tech and analytics to ensure cohesive customer experiences.

• Collaborate on briefs, creative assets, data requirements and campaign planning.

• Ensure all CRM output aligns with brand guidelines and commercial goals.

Performance & Reporting

• Track KPIs, deliver clear reporting, and highlight revenue impact.

• Identify performance trends and improvement opportunities.

• Apply a test‑and‑learn mindset across all CRM activity.

Qualifications & Skills

Required

• Strong experience managing CRM campaigns and lifecycle programmes.

• Hands‑on expertise with CRM platforms and marketing automation tools.

• Comfortable working with data, segmentation, and insight‑driven decisions.

• Excellent communication skills and stakeholder confidence.

• Creative approach paired with strong commercial instincts.

• Highly organised, proactive, and comfortable in a fast‑paced environment.

Preferred

• Experience in casino, gaming,crypto, or digital entertainment.

• Knowledge of HTML/CSS for email templates.

• Familiarity with multi‑brand environments.

• Experience working with sportsbook products or sportsbook lifecycle journeys.

Who You Are

• Entrepreneurial, proactive, resourceful, and outcome‑focused.

• Thrives in ambiguity and enjoys working across multiple projects.

• Customer‑obsessed with a strong commercial mindset.

• Energised by innovation, testing, and continuous optimisations.

Why You’ll Love Working at Arena

• Own meaningful work end‑to‑end and see the direct impact.

• Work on products used by a global audience.

• Operate with speed, autonomy, and the freedom to make decisions.

• Grow quickly and explore new skills and opportunities.

• Join a team building the future of digital entertainment.