CRM Manager

Forward Role; Slough; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading e-commerce brand in the lifestyle sector is seeking an experienced CRM Manager to drive their customer engagement strategies. This role offers the opportunity to influence the CRM strategy from the ground up and work with a talented marketing team. The ideal candidate should have a strong background in data-driven CRM management, with experience in email marketing and customer journey optimization. This is a hybrid position based in the United Kingdom.

Qualifications

• Proven experience in CRM management and email marketing.
• Strong analytical skills for data-driven strategies.
• Experience with automation in customer journeys.

Responsibilities

• Own daily CRM activity across email and automated journeys.
• Build multi-channel customer journeys.
• Lead a CRM team and collaborate with marketing.

Skills

Data-driven decision making

Email marketing

Customer journey optimization

Team leadership

Job description

Job Description

CRM Manager

£40k - £50k

Hybrid working

Cheshire

Forward Role are working with an e-commerce brand operating in the premium home and lifestyle space. Established for over 15 years, the business has experienced exceptional growth in recent years and is now stepping into an exciting new phase.

Historically sales-led, the business is now shifting into a more structured, strategically driven organisation, with a strong focus on brand, customer experience, and sustainable growth across channels. This is a unique opportunity to join during a pivotal transformation period and make a big impact quickly.

The Role

Leading a CRM team of three within a 12-strong marketing team, you'll take full ownership of CRM, shaping the strategy from the ground up while staying hands‑on day to day. This is a role for a data‑driven CRM Manager who enjoys balancing execution with long‑term thinking.

You'll own and optimise the email programme, build smart automated lifecycle journeys, and lead the move into SMS and WhatsApp, working closely with internal teams to drive stronger engagement, retention, and customer lifetime value as the business grows.

Responsibilities:

• Own and optimise daily CRM activity across email and automated journeys to drive engagement and performance
• Build and improve multi-channel customer journeys ...