CRM Executive - Fashion

Blu Digital; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A fast growing fashion business in London is seeking a CRM Executive to create and implement a CRM strategy that enhances customer engagement and value. The ideal candidate will have a strong background in CRM, loyalty programs, and hands-on implementation experience. You will be responsible for managing customer journeys and executing email campaigns. Join a dynamic team focused on driving conversions and optimizing CRM practices.

Qualifications

• Background in CRM, Loyalty and Content with solid hands-on implementation experience.
• Experience planning and executing CRM campaigns end-to-end.
• Customer-centric mindset with ability to translate insights into campaign decisions.

Responsibilities

• Create and implement a CRM strategy that increases customer engagement.
• Plan growth-led strategies to drive conversions and lifecycle value.
• Leverage consumer relationships across the customer journey.
• Build and execute a structured email calendar.
• Develop test-and-learn programs to optimise CRM practices.

Skills

CRM strategy development

Customer engagement

Campaign execution

Data analysis

Job description

Overview

CRM Executive - Fashion, London. Our client, a fast growing fashion business, is currently looking to recruit a CRM Executive. You will create a CRM strategy that ultimately leads to increased engagement and overall increased value to both the customer and our client. You’ll be passionate about CRM technology, with the ability to communicate effectively. You will plan and map out a growth-led strategy to drive conversions, repeat orders and lifecycle value (LTV) to achieve our commercial objectives. You will leverage direct consumer relationships across the entire customer journey, including establishing the most relevant journeys and the optimal interaction strategies at each interaction point. The successful candidate will have a background in CRM, Loyalty and Content with solid hands-on implementation experience. You’ll consistently put the customer at the centre of your decision making and campaign execution. You will build, manage and execute email calendar. You will have experience of building and driving test and learn programs to develop & optimise CRM best practices.

Responsibilities

• Create and implement a CRM strategy that increases customer engagement and overall value for the business.
• Plan and map growth-led strategies to drive conversions, repeat orders and increase lifecycle value (LTV).
• Leverage direct consumer relationships across the customer journey and establish relevant journeys and interaction strategies at each touchpoint.
• Build, manage and execute a structured email calendar.
• Develop and execute test-and-learn programs to optimise CRM best practices.

Qualifications

• Background in CRM, Loyalty and Content with solid hands-on implementation experience.
• Experience planning and executing CRM campaigns end-to-end and communicating CRM strategy effectively.
• Customer-centric mindset with ability to translate insights into campaign decisions.