CRM Executive

Betway Group; City Of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading online gaming company is seeking a CRM Executive to manage campaigns for Canada.com, focusing on customer retention and engagement. You'll optimize customer life cycles through effective CRM strategies and manage communication across various platforms. Ideal candidates possess strong communication skills, project management experience, and a passion for data insights. You'll thrive in a dynamic work environment dedicated to personal and professional growth, offering competitive benefits and career support.

Benefits

Comprehensive learning and development programmes

Performance feedback tools

Employee Assistance programme

Vitality Healthcare

Unum Dental

Life Assurance & Income Protection

Tusker car scheme

Cycle to Work

Retail discounts

Qualifications

• Strong communication skills to convey complex ideas effectively.
• Experience in cross-functional teamwork with shared goals.
• Track record of delivering multiple projects on time.

Responsibilities

• Execute and manage casino CRM campaigns for Canada.com.
• Optimize customer lifecycle and retention strategies.
• Manage communication tools like email, SMS, and notifications.

Skills

Strong verbal and written communication skills

Experience working collaboratively in cross-functional teams

Expertise in managing multiple projects simultaneously

Exceptional attention to detail

Ability to adapt quickly to changing environments

Passion for CRM and data insights

Project management focus

Ability to multi-task

Job description

On average it takes 5 minutes to apply for this role. Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by.

Job title: CRM Executive – Canada.com
Department: CRM
Reporting to: CRM Manager - Canada

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team‑players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action‑packed, and we expect you to bring your A‑game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. As a CRM Executive for Canada.com, you’ll be responsible for optimising all stages of the customer lifecycle to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs. This will help us excel at CRM to stay ahead of the game.

What you’ll be doing

• Execution & ownership of all casino & High Value Customer CRM campaigns in Canada.com
• Manage the casino automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs
• Ownership of main casino loyalty programmes (Prize Wheel & Weekly Rewards Club), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals
• Own and execute large seasonal campaigns (e.g. Summer & Christmas specials), which are used in both acquisition & retention channels
• Execute additional adhoc campaigns around new game releases, leaderboards & cashback specials
• Increase Retention Rates & Player Values of High Value Customers by executing strategic changes and additional sub‑campaigns in collaboration with the High Value Customer team
• Management of the primary High Value Customer loyalty programme (Elite Club), ensuring this is regularly refined and tested to deliver against Retention Rates & Player Value goals
• Supporting the High Value Customer team in utilising our world class sponsorship assets
• Managing a range of communication tools – email, SMS, push notification, in‑app messaging
• Managing content creation with the help of the creative department
• Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site
• Competitor analysis to better understand our positioning in the market

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross‑functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• A passion for CRM and data insights
• Project management and delivery focused
• Ability to multi‑task and manage multiple assignments whilst liaising with a variety of stakeholders

Desirable skills you’ve got up your sleeve

• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Knowledge of casino game types
• Exposure and good knowledge of a content management system

Our values are non‑negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Vitality Healthcare
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts

Be part of that Superclass feeling. At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued. Game on!

Job code

J-18808-Ljbffr