Crm Executive

Tagged Resources Ltd; Ringway; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading fashion brand in the United Kingdom is recruiting for an experienced CRM Executive. This role involves optimising CRM channels, managing daily broadcast campaigns, and writing engaging copy to drive customer retention. The ideal candidate will have a minimum of 2 years' experience in a CRM role, strong creative skills, and be comfortable working in a fast-paced environment. This position offers the chance to develop a long-term career in CRM while being part of a dynamic team.

Qualifications

• Minimum 2 years' experience in a CRM/customer related role.
• Strong creative skills for engaging, on-brand copy.
• Comfortable in fast-paced, high-volume environments.

Responsibilities

• Support CRM team in executing daily broadcast campaigns.
• Write engaging copy that drives engagement.
• Monitor and report on campaign performance.

Skills

Creative writing skills

Project management

Analytical skills

Customer segmentation

Curiosity about personalisation

Attention to detail

Job description

The Company

Our client, a successful fashion brand for clothing and footwear, is recruiting for an experienced CRM Executive, reporting to the Head of CRM. You will play a crucial role in optimising the current CRM channels, delving into new channels, and driving customer retention.

The role

• Supporting the CRM team in the planning and execution of daily broadcast campaigns across email, push, in-app and web push.
• Owning the end‑to‑end delivery of BAU CRM sends, from briefing and copywriting through to final sign‑off and deployment.
• Writing on‑brand, engaging, and creative copy that drives engagement and conversion across both brands.
• Working closely with the Graphic Design team to brief and deliver eye‑catching creative assets to tight deadlines.
• Managing multiple CRM campaigns at once, ensuring all activity is accurate, timely, and aligned to trading priorities.
• Supporting the scaling of personalisation and 1:1 messaging, helping evolve our broadcast comms to become more relevant, customer‑led.
• Assisting with customer segmentation and targeting to improve relevance and performance of broadcast campaigns.
• Supporting testing activity (subject lines, messaging, creative formats) and feeding results back into future campaigns.
• Monitoring and reporting on campaign performance, using insights to inform improvements.
• Working closely with Marketing, Merchandising, and Trading teams to ensure CRM activity supports wider business goals.
• Keeping up to date with fashion, CRM, and competitor trends, bringing fresh ideas and inspiration into campaign execution.

Requirements

• Minimum 2 years' experience in a CRM/customer related role.
• Strong creative skills, with the ability to write engaging, catchy, and on‑brand copy for fashion‑led audiences.
• A good eye for creative detail, layout, and messaging, and confidence briefing designers.
• Comfortable working in a fast‑paced, high‑volume CRM environment with tight deadlines.
• Highly organised, with the ability to manage multiple tasks and campaigns simultaneously.
• Curious about personalisation and keen to help grow 1:1 customer messaging at scale.
• Confident working across multiple CRM channels (email, push, SMS, in‑app).
• Analytical enough to understand performance metrics and apply learnings to future sends.
• Strong attention to detail and accuracy.
• Passionate about fashion, ecommerce, and digital marketing.
• Proactive, positive, and eager to develop a long‑term career in CRM.

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Please be aware the duties listed above are an interpretation of the role and do not form any part of your employment contract. Please ask the interviewer any questions about the role that you wish to clarify.