CRM Executive

Footasylum; Greater Manchester; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading retail business in the UK seeks a CRM Executive to manage consumer communications and oversee email marketing strategies. You will plan and deliver campaigns, ensuring database integrity and performance benchmarking. The ideal candidate has proven CRM experience, strong analytical skills, and a track record of successfully managing complex campaigns. This is a hybrid role based in Greater Manchester, where your diverse experience and innovative mindset will contribute to ongoing improvements in the CRM department.

Qualifications

• Experience in a similar role with proven success in CRM.
• Ability to prepare, interpret and present data effectively.
• Proven track record of managing complex, segmented CRM campaigns.

Responsibilities

• Plan and deliver CRM and email marketing campaigns.
• Manage database cleanliness and support database management.
• Establish benchmarks for email performance and recommend improvements.
• Collaborate with departments to enhance overall CRM strategies.

Skills

CRM experience

Strong analytical skills

Data segmentation strategies

Campaign performance analysis

Collaboration skills

Job description

The CRM Executive is responsible for all consumer-facing communications that go out of the CRM team inclusive of but not limited to broadcast marketing emails, transactional emails, automated journeys, push notifications and SMS messages and drive the overall planning and delivery of the CRM and email marketing strategy.

The Team

This is a fantastic opportunity to join our Ecommerce UX & Delivery team, across one of the most exciting retail businesses in the UK.

As a CRM Executive, you will be :

• Assisting in the planning and delivering of CRM and email marketing campaigns including coordination of communication planner
• Assist in the planning and development of push notification
• Supporting the CRM Manager with database management including database cleanliness
• Involvement in the development of data segmentation strategies
• Manage the building, scheduling, testing and optimisation of email campaigns
• Assist in the delivery of weekly and monthly campaign performance reports
• Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
• Create a testing plan to improve customer engagement and produce a log of what works and what doesn’t
• Manage all automated communications by maintaining and reporting on current campaigns and continuously looking for areas to enhance
• Collaborating with other departments ensure the CRM strategy works well for every aspect of the business
• Work with the CRM Assistant to ensure all day-to-day communications are delivered on time and to a high standard
• Support on technical integrations and wider development projects
• Embrace the value of “Defying Ordinary” by driving continued and relentless improvement and innovation within the CRM department

About You

You will have experience gained from a similar role and environment, with proven success in CRM, strong analytical skills with the ability to prepare, interpret and present data. Ideally, you will have experience in Apps in terms of execution and what best-in-class looks like.

We want you to have a proven track record of delivering a CRM strategy and managing complex, personalised, segmented CRM campaigns.

Diversity

We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building products and services. We know that this will help us build useful and accessible things which our customers will love. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.

Recruitment Process

We’ll help make the interview process as transparent and stress-free as possible.

We review applications individually, and if we feel you would be a good fit, we’ll invite you for a call or Teams video for an informal chat about the role and to see if we’re a good fit for you.

We value open and honest conversations and collaboration, allowing you to learn about our work in an informal and friendly environment. We want to know about you and why you feel this is your opportunity.

Please note this is not a remote role, and we expect that you will be able to attend Head Office in a hybrid way in Greater Manchester.