CRM Executive

St John Ambulance; City of Westminster; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading charity organization in the United Kingdom is seeking a CRM Campaign Executive to support targeted, data-driven marketing campaigns. This role involves using Microsoft Dynamics 365 to build and execute campaigns, collaborating with sales and marketing teams, and writing engaging copy. The ideal candidate has proven experience in CRM campaigns, attention to detail in data handling, and a strong educational background, particularly in GCSE-level Maths and English. Apply now to contribute to impactful community health initiatives.

Qualifications

• Proven experience in marketing or CRM campaigns, ideally in B2B or customer-acquisition.
• Strong attention to detail in data handling.
• Experience in managing or using CRM data for effective targeting.

Responsibilities

• Build, test and deploy segmented acquisition email campaigns.
• Identify target audiences using D365 customer insights.
• Write and edit conversion-focused copy for emails.
• Support campaigns that capture high-potential leads.
• Maintain accurate and compliant CRM data within D365.

Skills

Data handling

CRM and marketing automation tools

Marketing copy writing

Education

GCSE level including Maths and English

Tools

Microsoft Dynamics 365

Job description

Our goal is to save lives through essential first aid services, training and campaigning. As a charity with a rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, and more resilient future. St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g., ambulance response) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g., our Volunteers and Community Advocates, and Young Responders programmes).

Job Summary

The CRM Campaign Executive (Acquisition) supports the delivery of targeted, data‑driven marketing campaigns that attract and convert new customers for St John Ambulance's commercial training and first aid supplies businesses. Working within Microsoft Dynamics 365 (D365) and under the direction of the CRM Campaign Manager (Acquisition), the post holder helps build, execute, and report on segmented CRM campaigns that generate new customer leads, drive online bookings and purchases, and deliver qualified prospects for the new business sales teams. This hands‑on role requires strong attention to detail in data handling, confident use of CRM and marketing automation tools, and the ability to write engaging and persuasive marketing copy. The role involves collaborating across sales, brand, and digital marketing channels to deliver effective acquisition and lead‑generation journeys.

About You

• Educated to GCSE level (Grade C / 4 or equivalent) including Maths and English (minimum 5).
• Proven experience supporting or delivering marketing or CRM campaigns, ideally within a B2B or customer‑acquisition environment.
• Experience using a CRM system (e.g., Microsoft Dynamics 365) to build, execute and report on campaigns.
• Experience in managing or using CRM data for segmentation and targeting.

Responsibilities

• Build, test and deploy segmented acquisition email campaigns in D365 Marketing, ensuring brand consistency, accurate targeting and timely delivery.
• Apply segmentation and profiling to identify target audiences across industries and decision‑maker roles, using D365 customer insights and licensed B2B data sources.
• Write and edit clear, engaging and conversion‑focused copy for emails and related digital assets.
• Build and populate emails using approved templates and creative assets, coordinating with internal and external designers or copywriters where required.
• Support campaigns that capture and qualify high‑potential leads for follow‑up by new business sales teams, ensuring smooth data handover and pipeline tracking.
• Maintain accurate, compliant and up‑to‑date CRM data within D365, supporting cleansing, enrichment and import/export processes to enable effective targeting.
• Assist with monitoring campaign spend, logging costs, and supporting budget‑tracking processes.

If you are a current St John Ambulance employee, please apply here: Click here. For all other candidates or St John Ambulance volunteers wishing to apply, please apply below. We reserve the right to close this vacancy early if we receive a high volume of applications. Therefore, if you are interested, please submit your application as early as possible.

St John Ambulance is committed to increasing the diversity of our team and reflecting the diversity of the communities we serve. We do not tolerate any form of discrimination and promote a sense of belonging for all. All successful applicants will undergo pre‑employment checks, including DBS clearance, as part of the onboarding process.