CRM Executive

Plum Fintech; City Of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A prominent fintech startup based in London is seeking a CRM Executive to enhance customer engagement. The role involves creating personalized journeys through various communications, optimizing customer interactions, and collaborating with teams to craft effective messages. Ideal candidates should have 1-3 years of CRM experience, a desire to learn, and strong creative abilities. This position offers competitive benefits and a flexible approach to work.

Benefits

Stock options

Private health insurance

Flexible remote working

25 days holiday + bank holidays

Team events and celebrations

Paid volunteering day

Annual training budget

Qualifications

• 1–3 years of experience in CRM or lifecycle marketing.
• Curious mind that enjoys experimenting with data.
• Get-it-done attitude in a fast-paced environment.

Responsibilities

• Build and optimize multi-channel customer journeys.
• Segment audiences to deliver targeted messages.
• Collaborate with designers for effective communications.

Skills

CRM or lifecycle marketing experience

Familiarity with data analysis

Strong creative instincts

Ability to learn new tools

Attention to customer needs

Job description

Overview

Hey! We’re Plum, your smart saving and investing app on a mission to help grow money for life. Whether you’re stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum’s got your back.

Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI – that’s the magic of Plum! As recognition for our work, we’ve received awards from the likes of Deloitte, Finder, and more.

That’s all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we’re looking for more brilliant people to join us on our journey.

Responsibilities

The Role

We’re looking for a proactive, data-driven, and creative CRM Executive to take our customer engagement to the next level. In this role, you’ll be the architect of personalised customer journeys—ensuring our users receive the right message, at the right time, through the right channel.

You’ll dream up and deliver the kind of emails, push notifications, and in-app nudges that make people feel understood—not sold to.

• Build, run, and optimise multi-channel customer journeys (email, push, in-app).
• Segment like a pro—get the right message to the right person at the right time.
• Bring lifecycle campaigns to life, from “welcome” to “we’ve missed you.”
• Collaborate with designers and copywriters to craft communications that actually get read.
• Align CRM activities with commercial objectives and product developments.
• Track, test, tweak, repeat—always chasing better engagement.
• Keep our tone sharp, on-brand, and customer-first.

What we’re looking for

• 1–3 years of CRM or lifecycle marketing experience (bonus if it’s fintech).
• Comfort with learning new tools.
• A curious mind that loves experimenting and learning from the data.
• Strong creative instincts and an eye for what feels right to a customer.
• A get-it-done attitude in a fast-moving environment.

What’s in it for you

• Own part of the company you're helping grow through stock options
• Private health insurance
• Annual training budget
• Plum Premium for free
• Competitive referral scheme
• Flexible approach to remote working: we encourage at least 2 days a week in one of our beautiful offices in London, Athens or Cyprus
• Team breakfasts and team lunches
• 25 days holiday + bank holidays
• 45 work-from-anywhere days to give you flexibility to work your way
• 2 weeks sabbatical after 4 years to take the break you deserve
• Enhanced parental leave
• 1 paid volunteering day annually
• Annual team trip to a surprise destination!
• A fun, inclusive company culture

If you think this sounds like you, don’t hesitate to get in touch!

Thanks,

Plum Team

Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.