CRM & Campaign Marketing Lead — Data-Driven Growth

The Work Shop Resourcing Ltd; Poole; On-site; GBP 45,000; Full time

Job summary

A recruitment agency in Poole is seeking a CRM & Campaign Marketing Manager to take ownership of their CRM and campaign strategy. The successful candidate will plan and deliver multi-channel CRM campaigns while ensuring GDPR compliance and driving performance through data analysis. With a strong background in email marketing and marketing automation, this role offers an exciting opportunity to impact a growing business with competitive compensation and benefits.

Benefits

30 days’ paid holiday

Company bonus scheme

Pension

Sick pay

Employee Assistance Program

Qualifications

• Minimum 2 years’ experience in email marketing or a broader marketing role.
• Strong skills in marketing automation (HubSpot knowledge preferred).
• Experience building workflows, A/B testing, segmentation, and reporting.
• Analytical mindset with attention to detail and a structured approach.
• Solid understanding of email deliverability, best practice, and GDPR compliance.
• Clear communicator and team player who thrives in collaboration.

Responsibilities

• Plan and deliver multi-channel CRM campaigns, building automated workflows and nurture sequences.
• Measure the impact of activity, creating dashboards and reports that translate data into actionable insights.
• Manage segmentation, lead scoring and pipeline visibility to align sales and marketing.
• Work across divisions to keep CRM data accurate, connected, and easy to use.
• Run A/B testing on messaging, timing, and creative to drive performance.
• Maintain data quality through regular cleansing and enrichment.
• Ensure GDPR compliance and uphold data protection standards.
• Support HubSpot integration and help improve system connectivity.

Job description

A recruitment agency in Poole is seeking a CRM & Campaign Marketing Manager to take ownership of their CRM and campaign strategy. The successful candidate will plan and deliver multi-channel CRM campaigns while ensuring GDPR compliance and driving performance through data analysis. With a strong background in email marketing and marketing automation, this role offers an exciting opportunity to impact a growing business with competitive compensation and benefits.