CRM Automation Specialist

LOUNGE; Metropolitan Borough of Solihull; On-site; GBP 35,000 - 50,000; Full time

Job summary

A trendy fashion brand is seeking a CRM Automation Specialist in Solihull. In this role, you will own the setup and optimisation of customer journeys through automation and personalisation. Ideal candidates will have experience with CRM platforms, a data-driven mindset, and a passion for improving customer experiences. This position offers the opportunity to impact engagement and retention in a fast-paced environment.

Qualifications

• Hands-on experience with CRM/Marketing Automation platforms.
• Experience building and managing email and SMS automations end-to-end.
• Analytical skills with Google Analytics and CRM reporting dashboards.

Responsibilities

• Own the setup, execution, and optimisation of automated customer journeys.
• Collaborate with teams to translate campaign objectives into workflows.
• Maintain high QA standards across all automations.

Skills

CRM/Marketing Automation platforms experience

Email and SMS automations experience

Strong analytical skills

Problem-solving skills

Knowledge of HTML/CSS

Tools

Google Analytics

Excel/Google Sheets

Job description

Role: CRM Automation Specialist
Location: Solihull

The Lounge team is growing.

We're on the lookout for a CRM Automations Specialist to join our rapidly growing team at Lounge.

As part of our CRM team, you'll be a key player in driving sophisticated customer journeys through automation, personalisation, and platform excellence. You'll focus on building high-performing automations and lifecycle campaigns across email and SMS, helping us elevate the customer experience across every touchpoint.

If you're passionate about CRM, obsessed with customer data, and have hands-on experience with marketing automation platforms, this could be the perfect role for you.

What you'll do at Lounge:

• Own the setup, execution, and optimisation of automated customer journeys and lifecycle campaigns.
• Optimise and refine multi-channel automation flows to drive engagement, retention, and conversion.
• Responsible for implementing customer segmentation using lifecycle marketing, RFM Modeling and personalisation tactics.
• Collaborate with the wider CRM and Brand teams to translate campaign objectives into effective automated workflows and messaging strategies.
• Develop segmentation strategies to deliver personalised communications at scale.
• Analyse campaign performance and user behaviour to iterate and improve automations based on data and testing.
• Partner with design, content, and data teams to ensure creative and messaging within automations are on-brand, localised, and tailored.
• Build and manage the testing roadmap.
• Own the rollout of localisation strategies
• Support wider CRM strategy with insight-driven decision-making and reporting on automation KPIs.
• Maintain high QA standards across all automations, ensuring customer journeys function flawlessly.

What we're looking for:

• Hands-on experience with CRM/Marketing Automation platforms. Bloomreach experience is a strong bonus.
• Proven experience building and managing email and SMS automations end-to-end.
• A natural problem solver who thrives in a data-driven environment.
• Strong analytical skills and experience using tools like Google Analytics, Excel/Google Sheets, and CRM reporting dashboards.
• A strong eye for process optimisation and detail.
• Knowledge of HTML/CSS for email templates or experience with dynamic content and product feeds.
• Experience managing automated journeys across multiple markets, including exposure to translated or localised content.

Who we're looking for:

We value passion, curiosity, and a proactive mindset. Whether you're already well-versed in Bloomreach or looking to build on your CRM automation expertise in a fast-growing, customer-obsessed fashion brand... we want to hear from you.