CRM and Campaign Marketing Manager

The Work Shop Resourcing Ltd; Poole; On-site; GBP 45,000; Full time

Job summary

A recruitment agency in Poole is seeking a CRM & Campaign Marketing Manager to take ownership of their CRM and campaign strategy. The successful candidate will plan and deliver multi-channel CRM campaigns while ensuring GDPR compliance and driving performance through data analysis. With a strong background in email marketing and marketing automation, this role offers an exciting opportunity to impact a growing business with competitive compensation and benefits.

Benefits

30 days’ paid holiday

Company bonus scheme

Pension

Sick pay

Employee Assistance Program

Qualifications

• Minimum 2 years’ experience in email marketing or a broader marketing role.
• Strong skills in marketing automation (HubSpot knowledge preferred).
• Experience building workflows, A/B testing, segmentation, and reporting.
• Analytical mindset with attention to detail and a structured approach.
• Solid understanding of email deliverability, best practice, and GDPR compliance.
• Clear communicator and team player who thrives in collaboration.

Responsibilities

• Plan and deliver multi-channel CRM campaigns, building automated workflows and nurture sequences.
• Measure the impact of activity, creating dashboards and reports that translate data into actionable insights.
• Manage segmentation, lead scoring and pipeline visibility to align sales and marketing.
• Work across divisions to keep CRM data accurate, connected, and easy to use.
• Run A/B testing on messaging, timing, and creative to drive performance.
• Maintain data quality through regular cleansing and enrichment.
• Ensure GDPR compliance and uphold data protection standards.
• Support HubSpot integration and help improve system connectivity.

Job description

Our client is looking for a sharp, data driven marketeer to take ownership of their CRM and campaign strategy.

CRM & Campaign Marketing Manager

This is a pivotal role within a growing B2B focused team, where your work will directly shape both the speed and direction of the business’ growth.

If you love combining data, creativity and automation to deliver results, this could be the perfect opportunity for you.

What you’ll do as CRM & Campaign Marketing Manager

• Campaigns – Plan and deliver multi-channel CRM campaigns, building automated workflows and nurture sequences that support the full customer journey.
• Analytics & Insights : Measure the impact of activity, creating dashboards and reports that translate data into actionable insights.
• Segmentation & Lead Management : Manage segmentation, lead scoring and pipeline visibility to align sales and marketing.
• Collaboration Work across divisions to keep CRM data accurate, connected, and easy to use.
• Optimisation : Run A / B testing on messaging, timing, and creative to drive performance
• Data Management : Maintain data quality through regular cleansing and enrichment.
• Compliance : Ensure GDPR compliance and uphold data protection standards.
• CRM Integration : Support HubSpot integration and help improve system connectivity.

What you need:

• Minimum 2 years’ experience in email marketing or a broader marketing role.
• Strong skills in marketing automation (HubSpot knowledge preferred).
• Experience building workflows, A / B testing, segmentation, and reporting.
• Analytical mindset with attention to detail and a structured approach.
• Solid understanding of email deliverability, best practice, and GDPR compliance.
• Clear communicator and team player who thrives in collaboration.

Desirable:

• Bachelor’s degree in marketing, Communications, or related field.
• B2B marketing experience.
• Comfortable working in a fast-paced, evolving environment.

What is on offer:

• Permanent role, 40 hours per week.
• 30 days’ paid holiday (including bank holidays).
• Be part of a growing business where your impact is immediate and visible.
• On-site role in Poole, Monday to Friday, 8 : 00 am – 5 : 00 pm.
• Circa £45,000 per annum plus many company benefits including company bonus scheme, pension, sick pay, EAP.

Our client is known for their outstanding customer service and innovative solutions, helping their clients stay ahead in an ever-changing world.

Their marketing team thrives in a dynamic, collaborative environment, with innovation at our core. You’ll be part of an open, diverse workplace where your voice is heard, and your impact is felt. This is your chance to be at the forefront of an evolving marketing approach, with structured training and development to support your personal and professional growth.