CRM Analyst

ITV; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading media company in Greater London is looking for a CRM Analyst to enhance CRM and VOD campaigns through data analysis and insights. The ideal candidate will be experienced in a data-driven marketing environment, possess strong analytical skills, and have a passion for media. Responsibilities include understanding viewer data, collaborating across teams, and optimizing campaigns based on performance analytics. This role requires a hybrid working model, with 2 days a week in the office.

Qualifications

• Experience in a data-driven marketing environment is essential.
• Strong analytical skills to interpret data for decision making.
• Ability to visualize data in an engaging manner.

Responsibilities

• Understand audiences through data and insight.
• Work with teams to deliver successful CRM and VOD campaigns.
• Analyze campaign performance for future improvements.
• Track automated journey performance and suggest optimizations.

Skills

Experience in a data-led digital marketing

Previous customer analysis or marketing insight role

Highly data-literate

Proven competence with spreadsheet software

Experience visualising data

Tools

Excel

Google Sheets

Tableau

Amplitude

Looker

GA4

Braze

Job description

Workplace: White City, London - 2 days a week in the office

The role

The CRM Team looks after everything from email, mobile notifications, and targeted VOD campaigns (content trailers). This CRM Analyst role is designed to ensure we are testing and learning long-term as well as from each individual campaign. They will create and maintain reporting of CRM, VOD & digital activity across our campaigns and always-on channel health activity, working collaboratively with the Insights and Data teams to improve our audiences and measurement. They will be responsible for collating data, but most importantly delving into the details to translate it into tangible insight which can improve our future output and effectiveness.

Key Responsibilities

• Understand ITV’s viewers through data and insight
• Work with internal and external teams, agencies and suppliers to ensure the successful delivery of all CRM and VOD campaigns.
• Analyse previous campaign performance and draw meaningful insights which can feed, inform and shape subsequent campaigns, across audiences, creatives and content
• Track performance of our automated journeys, gaining an understanding of the total user journey and identify areas for optimisation
• Use 1st party data as well as 3rd party data to understand and recommend best practice across CRM, AV and wider media
• Update all reporting dashboards, including VOD campaign results and CRM Health Metrics, visualising and centralising all data sources
• Handle raw data to create required reports
• Monitor the effectiveness of CRM and VOD activity and guide the team towards optimisations which increases impact on KPIs
• Drive a test and learn culture in the CRM team to identify, evaluate and accelerate opportunities for targeted owned media
• Set up, test and analyse results to bring insight to campaign strategy
• Monthly and quarterly performance reporting across the team
• Support monthly and annual forecasting for CRM & VOD activity across key KPIs

Skills you’ll need (minimum criteria)

• Experience in a data-led digital marketing, performance-driven environment
• Previous experience in an customer analysis or marketing insight role
• Highly data-literate with proven experience interpreting data to aid decision making and make recommendations
• Proven competence and familiarity with spreadsheet software (e.g., Excel, Google Sheets) for data handling and analysis
• Experience visualising data in an engaging way

Other things we’re looking for (key criteria)

• Motivated and organised to deliver work to a high standard and to deadlines
• Meticulous attention to detail, able to spot anomalies and find solutions
• Highly collaborative, working comfortably within a complex matrix environment and with a range of stakeholders
• Able to take the initiative and work independently, with a can-do, get things done approach
• Continuously thinking ahead, identifying and flagging any issues before they arise
• A passion for TV, ITV and its role in popular culture
• Familiarity and knowledge of marketing systems and analytics tools (e.g. Tableau, Amplitude, Looker, GA4, Braze (desirable))