Creative Strategist Lead

MARCHON; Hatching Green; On-site; GBP 60,000 - 80,000; Full time

Job summary

A premium performance lifestyle brand in the UK seeks a creative lead to drive growth by producing compelling ad content. Responsibilities include end-to-end ad production, collaboration with teams, and extensive use of data to optimize campaigns. Ideal candidates should have a strong track record in high-performing creatives and a passion for storytelling. This role offers a hybrid work model with various benefits.

Benefits

22 days holiday + 8 bank holidays + your birthday off

Pension contributions

£400 gift card each year for MARCHON Supplements & Apparel

Year-round staff discount on Supplements & Apparel

Free membership to all MARCHON gyms

Full access to MARCHON Online training & nutrition platform

Qualifications

• Track record of producing high-performing ad creatives on TikTok or Meta.
• Ability to craft emotional narratives that engage audiences.
• Confident in interpreting performance data.
• Experience managing multiple creative pipelines.
• Creative problem-solving abilities.
• Experience with managing UGC creators.
• Experience using AI tools in creative workflows.

Responsibilities

• Lead creative ad production from strategy to execution.
• Write high-converting scripts rooted in insights.
• Establish systems to scale content.
• Source and manage UGC creators and athletes.
• Build a testing system for creative strategies.
• Collaborate to understand marketing campaigns.
• Conduct user and competitor research.

Skills

Creative performance chops

Strong storytelling

Data-literate

Organized and scrappy

Founder mindset

UGC and creator fluency

AI-comfortable

Job description

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Reports to: Matt Pate, Head of Growth
Location: Hybrid – Harpenden HQ (2 days p/w) + remote; occasional site visits to gyms for research

About MARCHON

MARCHON is the UK’s premium performance-lifestyle ecosystem, one brand that helps driven people train, fuel and dress for a life without limits. World-class coaching sits at the centre, backed by certified performance nutrition and movement-ready apparel, all amplified by our beacon gyms.

Founded by ex-England rugby player and CEO Ollie Marchon, the company has grown from a single HQ club to a true omni-channel offering: the Train app, a fast-scaling supplement line, and physical hubs that bring the experience to life.

We’re still small enough that every new teammate leaves fingerprints on the product, yet the momentum is real. Our 2026 plans are ambitious to say the least, as we make a step-change in evolving our ecosystem between training, supplements and apparel.

If you care about high standards, straight talk and making a visible impact, you’ll feel at home here. Join us while there’s still room to shape the journey.

Mission

Drive Marchon Training’s growth by creating scroll-stopping, high-converting creatives to accelerate Marchon’s journey to become a global fitness brand.

Key Responsibilities

• Lead creative ad production end-to-end, from strategy, ideation, and scripting to shooting, editing, and iteration.
• Write high-converting scripts, hooks, and CTAs rooted in user insights and consumer psychology
• Establish systems to scale content by using freelancers, creators, and AI tools
• Source, manage, and brief UGC creators, Marchon athletes and ambassadors
• Build and maintain a system to test multiple creative angles, hooks, and formats each week
• Collaborate with the Head of Growth to run a high-tempo testing process: launch variations weekly, analyze data, and iterate
• Collaborate with the marketing and creative teams to understand objectives, campaigns, product, and feature launches
• Conduct user and competitor research to inform new creative angles and formats

Requirements

• Creative performance chops: You have a track record of producing high-performing ad creatives on TikTok or Meta that drive real results, with the metrics to back it up.
• Strong storytelling: You can craft scroll-stopping hooks and emotional narratives that make people feel something.
• Data-literate: You’re confident in interpreting performance data (Hook, Hold, CTR, etc.) to figure out what’s working and where to double down.
• Organized and scrappy: You can manage multiple creative pipelines at once, set up repeatable systems, and move quickly.
• Founder mindset: You take initiative, move fast, solve problems independently, and own your outcomes.
• UGC and creator fluency: You’ve sourced, briefed, and managed UGC creators or freelance video talent and understand how to get great content from them.
• AI-comfortable: You’ve explored or actively use AI tools to enhance speed, ideation, or production in your creative workflow.
• 22 days holiday + 8 bank holidays + your birthday off
• Pension contributions
• “Starter Pack” of all things MARCHON
• £400 gift card each year for MARCHON Supplements & Apparel
• Year-round staff discount on Supplements & Apparel
• Free membership to all MARCHON gyms
• Full access to MARCHON Online training & nutrition platform