Creative Automation & Templatization Specialist

Experis; Dartford; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading marketing solutions firm is seeking a Creative Automation & Templatization Specialist to enhance efficiency in global marketing asset production. This hybrid role involves designing scalable templates, implementing automation solutions, and collaborating across teams to ensure consistency and quality. The ideal candidate should have expertise in Adobe tools and generative AI, alongside experience in marketing workflows. Join us to drive innovation in asset creation and distribution.

Qualifications

• Experience in designing scalable templates for marketing assets.
• Familiarity with creative workflow tools and automation systems.
• Strong collaboration skills across teams.

Responsibilities

• Design and maintain scalable templates for marketing assets.
• Integrate templates into marketing workflows.
• Manage asset distribution and synchronisation.

Skills

Adobe Stack expertise

Template design

Process automation

Generative AI tools

Cross-functional collaboration

Tools

Adobe Creative Cloud Libraries

Adobe Workfront

Google Vertex AI

Job description

Job Description

Job Title: Creative Automation & Templatization Specialist
Location: London (Hybrid)
Contract
Purpose
The Creative Automation & Templatization Specialist is responsible for driving efficiency and consistency in global marketing asset production by designing scalable templates and implementing automation solutions.
This role ensures seamless integration across creative workflows (DAM and Workfront tools), leverages advanced tools including generative AI, and supports cross-functional collaboration to optimise asset creation, localisation, and distribution.
Job Description:

• Design and maintain scalable templates for global marketing assets (static/animated, multiple sizes, product variations) using Adobe Stack and Creative Cloud Libraries.
• Integrate templates seamlessly into marketing workflows, ensuring compatibility with tools such as Adobe Workfront and other process automation systems.
• Manage asset distribution and synchronisation, coordinating with QC, transcreation, and localisation teams, as well as external agencies.
• Leverage generative AI tools (e.g., Adobe Firefly API services, Google Vertex AI, etc.) to enhance content creation and drive efficiency in asset production.
• Collaborate with cross-functional teams to maintain brand consistency and optimise creative processes.