Content Strategist - Digital

RELX Group; City of Westminster; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A global leader in information and analytics seeks a Web Copywriter to shape digital content strategy and create SEO-optimized content. In this pivotal role, you'll work cross-functionally to develop unified messaging that drives engagement. The ideal candidate should have over 3 years of experience in web copywriting, strong project management skills, and proficiency in SEO tools. The position offers hybrid working with flexible hours and generous benefits, promoting a healthy work/life balance.

Benefits

Generous holiday allowance

Health screening

Wellbeing programs

Access to learning resources

Qualifications

• 3+ years of experience in web copywriting, preferably in a digital agency or marketing team.
• Proficiency in CMS platforms and SEO tools.
• Familiarity with AI tools for content creation.

Responsibilities

• Lead the content creation and strategy for digital platforms.
• Write clear, persuasive, and SEO-optimized copy.
• Monitor content performance and iterate based on analytics.

Skills

Web copywriting

SEO tools

Project management

Storytelling

Education

Bachelor's degree in English, Marketing, or Communications

Tools

WordPress

SEMrush

Google Analytics

Job description

This is a unique opportunity to shape Elsevier's digital content strategy and show us what great looks like. You'll lead the way in creating compelling, user-focused content that drives engagement across our digital platforms. This role isn't about following a playbook—it's about defining one. You'll have the freedom to influence, innovate, and set standards that elevate our brand experience online. You'll craft compelling, conversion-driven content that resonates with our audience and drives measurable results. This role is central to our content strategy, working cross-functionally with design, SEO, and marketing teams to deliver unified messaging that performs.

Responsibilities

• Content Creation & Strategy
• Write clear, persuasive, and SEO-optimised copy for websites, landing pages, email campaigns, product descriptions, and more.
• Develop and maintain a consistent brand voice across all digital touchpoints.
• Conduct keyword research and competitor analysis to inform content strategy.
• Partner with designers, marketers, and SEO specialists to produce integrated campaigns.
• Participate in brainstorming sessions and contribute creative ideas.
• Edit and proofread content to ensure accuracy, clarity, and brand alignment.
• Guide & collaborate with strategic content & creative copywriters and contribute to a culture of creativity and excellence.
• Share best practices and support team development.
• Monitor content performance using analytics tools and iterate based on insights.
• Conduct A/B testing to refine messaging and improve conversion rates.
• Stay current with digital trends, audience behaviour, and emerging technologies.

Qualifications

• Do you have excellent experience and knowledge of web copywriting from a digital agency or marketing team?, Bachelor's degree in English, Marketing, Communications, or related field.
• Proficiency in CMS platforms (e.g., WordPress), SEO tools (e.g., SEMrush, Ahrefs), and Google Analytics.
• Excellent writing, editing, and storytelling skills.
• Ability to manage multiple projects under tight deadlines.
• 3+ years of experience in web copywriting, preferably in a digital agency or marketing team.
• Strong portfolio showcasing versatility across formats and industries.Experience in e-commerce, tech, or B2B sectors.
• Certifications in SEO, content marketing, or digital strategy.
• Familiarity with AI tools for content creation and optimisation.
• Multilingual proficiency for global content initiatives.
• Published thought leadership or conference participation.

Work Arrangement

• Working remotely from home and at our office in a hybrid working style.
• Working flexible hours - flexing the times you work in the day.

Work in a way that works for you.

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

We promote a healthy work/life balance across the organisation. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, family leave, and tuition reimbursement, we will help you meet both your immediate responsibilities and long-term goals.

Benefits

• Working remotely from home and at our office in a hybrid working style.
• Working flexible hours - flexing the times you work in the day.
• Generous holiday allowance with the option to buy additional days.
• Health screening, eye care vouchers and private medical benefits.
• Wellbeing programs.
• Life assurance.
• Access to a competitive contributory pension scheme.
• Long service awards.
• Save As You Earn share option scheme.
• Travel Season ticket loan.
• Maternity, paternity, and shared parental leave.
• Access to emergency care for both the elderly and children.
• RECARES days, giving you time to support the charities and causes that matter to you.
• Access to employee resource groups with dedicated time to volunteer.
• Access to extensive learning and development resources.
• Access to employee discounts via Perks at Work.
• We are an equal opportunity employer with a commitment to help you succeed.