Content Marketing Manager

Working Nomads; United Kingdom; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading B2B software firm is seeking a strategic Content Marketing Manager to shape and execute their content strategy. The ideal candidate has over 5 years of experience in B2B SaaS, with a strong understanding of finance personas, exceptional writing skills, and a collaborative spirit. This role offers opportunities to drive awareness and lead generation through compelling content across multiple formats.

Benefits

Regular performance-based compensation reviews

26 days paid time off

1 additional day off for your Birthday

Service years recognition financial reward

Qualifications

• 5+ years in B2B content marketing, ideally for a SaaS company.
• Proven experience within the Xero, QuickBooks or Netsuite is essential.
• Highly organized with experience managing multiple content streams.

Responsibilities

• Own and evolve the global content marketing strategy.
• Produce high-quality, persona-driven content.
• Monitor content performance and optimize based on analytics.

Skills

Strong understanding of finance personas

Exceptional writing and editing skills

Strategic thinking

Experience with B2B SaaS content marketing

Collaborative team player

Tools

GA4

HubSpot

SEO tools

Job description

ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision-makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognized and has won’ Xero App Partner of the Year’ four times since 2020 in different countries.

Job Description

We’re looking for a strategic, and hands‑on Content Marketing Manager to join our growing team. This role is ideal for someone with a strong background in B2B SaaS Fintech or similar and a proven ability to create compelling content that resonates with finance professionals.

You will play a key role in shaping and executing our content strategy, working across teams to drive awareness, lead generation, and customer education. You’ll be the voice of ApprovalMax across multiple content formats, tailoring messaging to CFOs, finance managers and accountants.

Qualifications

Key Responsibilities

Own and evolve the global content marketing strategy aligned with business objectives and the sales funnel.

Develop and manage an editorial calendar across key channels (blog, email, social, landing pages, gated content).

Produce high‑quality, persona‑driven content for CFOs, FDs, accountants, and finance operations leaders.

Content Creation

Write and edit a variety of content types including blog posts, eBooks, case studies, whitepapers, webinars, email campaigns, and social media copy.

Ensure all content aligns with brand voice, tone, and messaging.

Collaborate with subject matter experts, product marketing, and sales to surface and tell compelling stories.

Develop and maintain clear, consistent messaging tailored to finance personas (CFOs, FDs, accountants, etc.).

Translate product features into compelling, benefits‑led narratives.

Ensure alignment of tone, voice, and value propositions across all channels.

Collaborate cross‑functionally to support positioning and differentiation in the market.

Stay informed on ecosystem trends and competitor messaging.

Campaign Support

Partner with demand generation to develop campaign content that supports pipeline goals.

Repurpose content across channels to maximize reach and impact.

Performance & Optimisation

Monitor content performance using tools like GA4, HubSpot, and SEO tools.

Continuously optimise content based on analytics, SEO best practices, and engagement insights.

Thought Leadership

Identify opportunities to position ApprovalMax as a thought leader in the finance automation and cloud accounting space.

Support PR and influencer engagement with expert‑level content.

Experience

5+ years in B2B content marketing, ideally for a SaaS company.

Proven experience within the Xero, QuickBooks or Netsuite is essential

Strong understanding of finance personas and their challenges, particularly in SMEs and mid‑market segments.

Exceptional writing and editing skills with the ability to translate technical and finance concepts into clear, engaging content.

Strategic thinker with hands‑on execution capabilities.

Highly organised with experience managing multiple content streams and projects.

Self‑starter with a bias for action and ownership.

Collaborative team player comfortable working across functions.

Additional Information

What we offer:

• Growing international business with 10,000+ subscribers
• Regular performance‑based compensation reviews
• 26 days paid time off
• 1 additional day off for your Birthday
• Remote office assistance
• Service years recognition financial reward