Content Marketing Manager

Foundation Health; Manchester; On-site; GBP 35,000 - 50,000; Full time

Job summary

A healthcare technology company in Manchester is seeking a Content Marketing Manager to support marketing and sales efforts by producing high-quality content for B2B stakeholders. The ideal candidate will have 3-5 years of experience in content marketing, excellent writing skills, and a collaborative mindset. Responsibilities include content sourcing, creation, and ensuring brand consistency across channels. This role offers a chance to contribute to transformative healthcare solutions.

Qualifications

• 3-5 years of content marketing experience in a B2B or SaaS environment.
• Excellent writing and editing skills, with a track record of producing compelling content.
• Curiosity and resourcefulness in sourcing timely content ideas.
• Familiarity with AI writing tools and responsible usage.
• Ability to tailor complex healthcare concepts into accessible messaging.
• Experience managing content across LinkedIn, email, website, and collateral.
• Collaborative mindset with experience working with sales and product teams.
• Basic understanding of analytics platforms and interest in data-driven insights.

Responsibilities

• Monitor news outlets and industry updates to identify relevant content opportunities.
• Manage Foundation Health’s presence on LinkedIn and websites.
• Write and edit engaging content for multiple formats.
• Translate complex healthcare concepts into clear messaging.
• Collaborate with GTM team to align content with campaigns.
• Ensure all content aligns with Foundation Health's brand voice.

Skills

Content marketing experience in B2B or SaaS

Excellent writing and editing skills

Curiosity and resourcefulness

Familiarity with AI writing tools

Ability to tailor technical concepts

Experience managing content across multiple channels

Collaborative mindset

Basic understanding of analytics platforms

Tools

LinkedIn analytics

Google Analytics

CRM platforms

Job description

Overview

Foundation Health is transforming healthcare through an AI-powered digital pharmacy platform that connects operational infrastructure with high quality patient experiences. Our mission is to transform patient centric care by connecting fragmented infrastructure, optimizing care coordination, and removing friction from the patient journey.

This ambitious vision is achievable with a dedicated team. We believe a supportive and inspiring work environment fuels creativity and groundbreaking innovation that benefits our organization, our people, partners, and patients.

The Role: We’re seeking a Content Marketing Manager to join our GTM team. Reporting into the Sales function, this role will focus on supporting our marketing and sales efforts by producing high-quality, engaging content across key channels.

This role will assist in communicating the value of our products and services to a range of B2B stakeholders, including health systems, insurance providers, pharmaceutical companies, and consumer health brands. You’ll play a key role in creating content that supports demand generation, sales enablement, and brand awareness.

What You\'ll Be Doing

• Content Sourcing: Monitor news outlets, company announcements, social media, and industry updates to identify relevant stories, trends, and opportunities for timely content.
• Channel Management: Manage and grow Foundation Health’s presence on LinkedIn, our website, email campaigns, and conference materials.
• Content Creation: Write and edit engaging, on-brand content for multiple formats, including thought leadership, product messaging, case studies, one-pagers, sales collateral, and pitch decks.
• Message Tailoring: Translate complex or technical healthcare concepts into clear, accessible, value-driven messaging for different stakeholders, including health system decision-makers and commercial audiences.
• GTM Support: Collaborate with the GTM team to ensure content and collateral align with campaigns and sales strategies, supporting awareness and commercial conversations.
• Brand Consistency: Ensure all content aligns with Foundation Health\'s brand voice, values, and identity.

We\'re Looking For Someone With

• 3-5 years of content marketing experience in a B2B or SaaS environment
• Excellent writing and editing skills, with a track record of producing compelling content for professional audiences
• Curiosity and resourcefulness in sourcing timely content ideas from industry trends and external news
• Familiarity with AI writing tools, with an eagerness to use them responsibly to improve efficiency and targeting
• Ability to tailor technical or product concepts into engaging messages that resonate with healthcare stakeholders
• Experience managing content across multiple channels (LinkedIn, email, website, sales collateral)
• Collaborative mindset, with experience working alongside sales and product teams to align content with GTM goals
• Basic understanding of LinkedIn analytics, Google Analytics, or CRM platforms, and interest in applying data-driven insights to improve engagement

Nice-to-Haves

• Experience in the healthtech or pharmacy sector
• A working knowledge of the US healthcare system and its key stakeholders (e.g., payers, providers, pharma, consumer health brands)