Content Editor - North American Markets

Legend; Greater London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading Sports and Gaming marketing company in Greater London is seeking a Content Editor to craft and optimize commercially driven content for a new operator in the social casino space. The role includes responsibilities such as editing content for quality, collaborating with SEO teams, and ensuring regulatory compliance. Ideal candidates will have proven experience in digital content editing and a strong focus on creating conversion-driven copy. This is a chance to thrive in a fast-paced and dynamic environment where diverse perspectives are valued.

Qualifications

• Proven experience editing and refining digital content, ideally in the casino, gaming, or entertainment space.
• Skilled at producing conversion-driven content for high-value landing pages.
• Detail-oriented with a commitment to accuracy and compliance.

Responsibilities

• Review, proofread, and edit content to ensure consistency in tone and brand voice.
• Collaborate with the SEO team to produce and optimize content.
• Manage ongoing updates to high-value commercial pages.
• Track content performance using SEO and analytics tools.

Skills

Editorial Expertise

Commercial Content Focus

Quality Assurance & Compliance

Collaboration & Communication

Time Management & Delivery

Tools

SEO tools

JIRA

Job description

About Legend

At Legend, we’re building next-level player experiences. With 20+ years of proven success we’re the world’s leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level‑up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring a Content Editor, reporting directly to our Global Head of SEO & Digital PR. We’re looking for a Content Editor to craft and optimise high-impact, commercially driven content that fuels growth for a brand new operator within the social casino space.

This role ensures that every page - from acquisition funnels and promotional landing pages to product explainers and evergreen features - is strategically structured, engaging, and aligned with SEO and performance goals.

What you’ll do:

• Content Editing & Quality Assurance – Review, proofread, and edit commercial and informational content to ensure consistency in tone, style, and brand voice. Guarantee all published content aligns with editorial guidelines, SEO standards, and market regulations.
• Content Creation & Optimisation – Collaborate with the SEO team to produce and optimise content for key landing pages, promotional campaigns, and product explainers. Craft clear, persuasive copy that enhances visibility, engagement, and conversion across the site.
• Briefing & Writer Management – Develop detailed briefs for freelance or in‑house writers based on keyword data, competitor analysis, and content gaps. Review and refine returned drafts, ensuring each piece meets quality, compliance, and performance requirements.
• Commercial Content Maintenance (BAU) – Manage ongoing updates to high-value commercial pages, ensuring content remains fresh, accurate, and compliant.
• Cross‑Functional Collaboration – Partner with SEO, Design, Product, and Engineering teams to implement on‑page changes, test new formats, and support product launches. Create and manage JIRA tickets for technical and visual content updates.
• Performance Monitoring & Improvement – Track content performance using SEO and analytics tools. Use insights to identify optimisation opportunities, improve rankings, and refine future briefs.
• Administrative & Editorial Support – Maintain shared documentation, manage incoming content requests, and contribute to editorial process improvements that streamline production and delivery.

About you:

• Editorial Expertise – Proven experience editing and refining digital content, ideally within the casino, gaming, or entertainment space, with a strong eye for structure, clarity, and tone.
• Commercial Content Focus – Skilled at producing and editing conversion‑driven content for high‑value landing pages, promotions, and acquisition funnels within competitive online markets.
• Quality Assurance & Compliance – Detail‑oriented, with a commitment to accuracy, fact‑checking, and ensuring content meets regulatory and brand compliance standards in a dynamic iGaming environment.
• Collaboration & Communication – Works effectively with SEO, Product, Design, and Commercial teams to ensure deadlines are met and campaigns are cohesive.
• Time Management & Delivery – Thrives under deadlines and can manage multiple projects simultaneously while maintaining editorial quality and consistency.

The Process:

1st: Initial Chat with Talent Partner (30 minute video interview via Zoom)

2nd: Interview with 2 of our Content Editors (1 hour video via Zoom)

3rd: Take home task and presentation – you will be given 3‑5 days to complete the task before presenting it back to our Global Head of SEO and SEO specialist (1 hour video via Zoom)

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team – which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we’ll do all we can to support you.