Content and Digital Specialist – EU ROW

ASOS; Greater London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading fashion retailer in Greater London is seeking a detail-oriented Content & Digital Specialist to enhance their EU ROW digital strategy. In this hybrid role, you will manage content pages across web and app platforms, ensuring accuracy and timely execution. Ideal candidates display a passion for fashion, proficiency in content and digital marketing, and familiarity with CMS tools. Enjoy benefits like employee discounts and additional paid leave while contributing to a vibrant team culture.

Benefits

Employee discount

25 days paid annual leave

Private medical care

Qualifications

• Keen eye for detail and passion for fashion.
• Experience in content, e-commerce, or digital marketing.
• Highly organized with strong time-management skills.

Responsibilities

• Build and schedule content pages in the CMS.
• Support homepage hub updates ensuring accuracy.
• Monitor live content daily and flag issues.

Skills

Detail-oriented

Digital marketing

Time management

E-commerce

Collaboration

Education

Experience in content or digital marketing

Knowledge of CMS platforms

Tools

Sitecore

Algolia

Job description

We’re looking for a detail-oriented creative and proactive Content & Digital Specialist to help bring our EU ROW digital strategy to life. This hybrid role sits at the intersection of content creative and e-commerce and plays a key part in supporting the Content team with the delivery, execution and maintenance of onsite content pages (homepages, hubs and landing pages) across web and app platforms. You’ll be hands‑on in the CMS – curating and uploading content accurately and efficiently, supporting smooth site refreshes as well as assisting with search configuration, visual merchandising, CRM activity and paid social content.

The Details

Site Content & Visual Merchandising

• Build and schedule content pages in the CMS (Sitecore) in line with briefs and content plans.
• Support the day‑to‑day homepage hub and landing page updates ensuring accuracy, consistency and on‑time delivery.
• Assist with campaign activations, promotions and sale launches by preparing assets, localising content and publishing pages.
• Carry out QA checks across devices to ensure a smooth, error‑free customer experience.
• Monitor live content daily, flagging and escalating issues where needed.
• Execute reactive content updates with speed and accuracy.
• Collaborate with the EU ROW trade teams to curate PLPs that showcase products in a compelling, trend‑led way.
• Maintain content calendars, documentation and trackers to support team organisation.
• Compile performance reports and snapshots providing insights to the wider business.

CRM & Paid Social Support

• Help populate PLPs, assign links and maintain campaign tracking tools (e.g.).

Trading & Campaign Execution

• Support with campaign setup and execution.
• Assist with implementing selling strategies for seasonal sales, key trading events, product launches and any cultural moments.
• Help streamline the homepage update process by coordinating briefs, assets and deadlines.

Trend Awareness & Reporting

• Keep an eye on fashion trends and customer preferences to help inform future campaigns.
• Assist with tracking performance of content and campaigns.

We believe being together in person helps us move faster, connect more deeply and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly and builds the kind of culture where people can grow, create and succeed.

Qualifications

• A keen eye for detail and a passion for fashion with the ability to spot trends and select engaging imagery.
• Experience in content, e‑commerce or digital marketing (internships or entry‑level roles welcome).
• Highly organized with strong time‑management skills and the ability to juggle multiple priorities.
• Knowledge of CMS platforms, digital content tools and spreadsheets (experience with Sitecore, Algolia or similar is a plus).
• Analytical mindset eager to learn how to measure and optimise performance.
• Strong collaborator with excellent communication skills.
• Flexible, positive and eager to grow within a fast‑paced digital team.
• Positive attitude, self‑aware and self‑motivated.

BeneFITS

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave plus an extra celebration day for a special moment
• Private medical care scheme
• Fixed Annual Payment in addition to your salary each year – just an extra thank you from us
• Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role.

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.

Remote Work

No

Employment Type

Full‑time