Content and brand manager

Fable England; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

A British design-led accessories brand is seeking a Content & Brand Manager to oversee content creation and brand stewardship. The role offers creative autonomy and involves collaborating with various teams to ensure brand consistency across channels. Candidates should have proven experience in content creation, strong visual storytelling skills, and be confident in producing photo and video content. The position is hybrid with occasional attendance in London and offers a salary of £50,000 – £55,000 plus benefits.

Benefits

Flexible working arrangements

Career growth opportunities

Collaborative team environment

Qualifications

• Proven experience in content creation and brand-led social media.
• Strong visual sensibility and storytelling instinct.
• Confidence creating photo and video content.

Responsibilities

• Create, commission and deliver high-quality content across Instagram, TikTok, email and website.
• Lead the planning and execution of photo and video shoots.
• Own day-to-day management of social channels.

Skills

Content creation

Social media management

Visual storytelling

Email campaign execution

Collaboration

Tools

Adobe Photoshop

Video editing tools

Content planning tools

Klaviyo

Job description

Content & Brand Manager

Fable England

Location: UK-based — Remote / Hybrid (occasional London attendance)

Contract: Full-time

Salary: £50,000 – £55,000 + benefits

About Fable England

Fable England is a British design‑led accessories brand, known for unique jewellery, handbags, scarves and whimsical storytelling inspired by literature and nature. We are a growing, internationally recognised brand with a strong creative identity and an engaged customer community.

We are now looking for a Content & Brand Manager to take ownership of our content output and act as a guardian of brand tone, visual language and storytelling across channels.

The Role

This is a hands‑on role combining content creation with brand stewardship. You will be responsible for ensuring that everything we publish feels unmistakably Fable — visually, verbally and emotionally.

You will work closely with Digital, Ecommerce and Product teams, and will have meaningful creative autonomy within a clear brand framework.

Key Responsibilities

Content Creation & Management

• Create, commission and deliver high‑quality content across Instagram, TikTok, email and website
• Lead the planning and execution of photo and video shoots (in‑house and external)
• Produce and edit short‑form video, reels and visual assets
• Write and oversee brand‑consistent copy for social and email

Brand Stewardship

• Act as a guardian of Fable England’s tone of voice, aesthetic and storytelling
• Ensure consistency across all customer‑facing touchpoints
• Translate seasonal narratives, collections and campaigns into compelling content

Social & Email

• Own day‑to‑day management of social channels (primarily Instagram & TikTok)
• Plan and manage content calendars aligned with launches and campaigns
• Create and execute email campaigns via Klaviyo, working closely with Digital

Collaboration & Insight

• Collaborate with Ecommerce, Product and Digital teams to support trading priorities
• Monitor performance, engagement and content effectiveness
• Use insight to refine content and improve relevance and impact

What We’re Looking For

We’re looking for someone who is creative, grounded and commercially aware.

You should have:

• Proven experience in content creation and brand‑led social media
• Strong visual sensibility and storytelling instinct
• Confidence creating photo and video content (hands‑on)
• Excellent written communication and tone‑of‑voice awareness
• Experience working with lifestyle, fashion or accessories brands (strong plus)
• Experience using Klaviyo or similar email platforms
• Ability to work independently while collaborating effectively

Tools & Skills

• Adobe Photoshop (essential)
• Video editing tools (e.g. Premiere Pro, CapCut, Final Cut, or similar)
• Content planning tools (Notion, Later, etc.)
• Understanding of social performance metrics (reach, engagement, growth)

What This Role Is (and Is Not)

✔ A hands‑on content and brand role

✔ Ownership of output and standards

✔ Creative responsibility with clear boundaries

✖ Not a Creative Director role

✖ Not a pure performance or growth role

✖ Not a large‑team management position

Why Join Fable England

• Work with a distinctive, design‑led British brand
• High level of creative ownership and influence
• Supportive, collaborative team environment
• Flexible working arrangements
• Career growth opportunities with a fast growing brand

How to Apply

You can apply directly via LinkedIn.

Alternatively, if you prefer, you may email your application to [e-mail]

with the following:

• Your CV
• A portfolio or examples of relevant content / social work
• Links to social accounts or campaigns you’ve managed
• Please include “Content & Brand Manager – Fable England” in the subject line if applying by email.